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Product t raining Lb3 - Furniture classic/modern extension

Product t raining Lb3 - Furniture classic/modern extension. LB Marketing & Product Management – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2. Contents. General information Product range Colours Article numbers Sales arguments Pictures.

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Product t raining Lb3 - Furniture classic/modern extension

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  1. Product training Lb3 - Furniture classic/modern extension • LB Marketing & Product Management – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2

  2. Contents • General information • Product range • Colours • Article numbers • Sales arguments • Pictures

  3. 1. General information • Background / Motivation / Challenge • Whilst reviewing the current market situation it became apparent that there is a need for the classic and modern vanity units to have drawers and a new handle. The new handle is also needed for the trolley and tall cabinet • It also became apparent that there is a need for a classic mirror as well • After discussions with Studio PalombaSerafini and Idea, we believe we have come up with the best possible outcome • Also our special space saving siphon is automatically included with all vanity units

  4. 1. General information Designer: Studio PalombaSerafini Supplier:Idea, Italy Launch : September 2010 (Cersaie) Start of Sales: October 2010

  5. 2. Lb3 – Furnitureoverview Vanityunit 600 Vanityunit 850 Vanityunit 1000 Vanityunit 1250

  6. 2. Lb3 – Furnitureoverview Trolley Tallcabinet Mirror 750 Mirror 1200

  7. 2. Lb3 – Vanityunits • Vanity unit 600 • 600 x 475 x 370 mm • One drawer • Special space saving siphon • 4.3610.5 small collar for wb 8.1268.3 • 4.3610.5 large collar for wb 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5 • Vanity unit 850 • 820 x 585 x 370 mm • Two drawers • Special space saving siphon • 4.3611.2 for wb 8.1068.6 • Vanity unit 1000 • 970 x 585 x 370 mm • Two drawers • Special space saving siphon • 4.3612.2 for wb 8.1268.6 • Vanity unit 1250 • 1220 x 373 x 380 mm • Two drawers • Special space saving siphon • 4.3613.2 forwb 8.1068.8

  8. 2. Lb3 – Wall cabinet / trolley • Tall cabinet • 450 x 1600 x 370 mm • 4.6600.2 • New handle • Four shelves • Four feet • Trolley • 420 x 500 x 370 mm • 4.6410.2 • New Handle • One drawer with interior drawer

  9. 2. Product Range – Mirrors • Mirror 750 • 750 x 750 x 45 mm • 4.4890.5 without illumination • 4.4890.1 with illumination • Mirror 1200 • 1200 x 750 x 45 mm • 4.4990.5 without illumination • 4.4990.1 with illumination

  10. 2. Product Range – Optional • Drawer mat • 4.9210.0.068.730.1 drawer mat for 4.3311.1/2 • 4.9210.1.068.730.1 drawer mat for 4.3312.1/2 • 4.9210.2.068.730.1 drawer mat for 4.3313.1/2 • 4.9210.3.068.730.1 interior drawer mat for 4.3311.2 • 4.9210.4.068.730.1 interior drawer mat for 4.3312.2 • 4.9210.5.068.730.1 interior drawer mat for 4.3313.2 • 4.9210.6.068.730.1 drawer matt for 4.6410.1/2 • 4.9210.7.068.730.1 drawer mat for 4.3610.5/6 • 4.9210.8.068.730.1 drawer mat for 4.3611.2 • 4.9210.9.068.730.1 drawer mat for 4.6312.2 • 4.9211.0.068.730.1 drawer mat for 4.3613.2

  11. 3. Colours - Furniture • Color range: • 560 - White (structured) • 561 – Wenge • 562 – Oak • 515 – Polished Aluminium

  12. 4. Article numbers

  13. 5. Sales arguments • General • Particle board is moisture resistant & ecological • Real wood veneer • Edge: 2mm massive wood more impact resistant than other edges • Top surface has a special lacquer which is more „water resistant“ than the average • 50mm side thickness • 2 different styles for one set with the options door, drawer & frame • Free to combine over builds and all able to turn by 180 degrees • Interior drawer • Optional feet • High quality runners by Blum • Salice hinges w/ integrated soft close • Galvolux mirror hinges • 3D adjustable installation fitting system • IP44 lighting • Safety mirrors

  14. 5. Sales arguments • Vanity unit • New more popular handle for Classic & Modern two drawer vanity unit • Introduction of two drawer Classic & Modern vanity units which broadens the Lb3 range to the market • Introduction of special space saving siphon to total vanity unit range • Tall Cabinet & Trolley • New more popular handle for Classic & Modern tall cabinet and trolley • Mirror • Introduced due to public demand • Available in two sizes (750 x 750mm / 1200 x 750mm) • With and without illumination

  15. 5. Sales arguments Space saving siphon • Space saving siphon • 8.9424.0.000.000.1 • Innovation: Viega has modified a standard siphon to fit to the Laufen needs. • We have the exclusive selling rights for this product for one year. USP! • The set includes all pieces to complement the whole Laufen range in all dimensions. It is automatically included with the furniture of Lb3. The benefits: No cut-out anymore in the drawers. More space in the drawer.

  16. 6. Pictures

  17. 6. Pictures

  18. 6. Pictures

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