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a detailed over view of Technical SEO Audit

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testing

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  1. 1. **Technical SEO Audit** - Identify and fix broken links. - Remove or canonicalize duplicate content. - Fix 404 errors (set up custom 404 page). - Resolve 5xx errors (server-related issues). - Ensure meta title tags are present on all pages. ### 2. **On-Page SEO Audit** - Optimize meta titles and descriptions. - Review and update headers (H1, H2, H3). - Add missing alt texts to all images. ### 3. **Keyword Research** - Identify primary keywords for celebrant services, weddings, funerals. - Research long-tail keywords (e.g., "wedding celebrant in Melbourne"). - Analyze competitor keywords and look for keyword gaps. ### 4. **On-Page Optimization** - Update and optimize title tags and meta descriptions with primary and secondary keywords. - Ensure keyword usage in headers (H1, H2, H3) is natural and relevant. - Enhance content with keywords, ensuring it’s informative and user-friendly. - Strengthen internal linking by connecting related pages. ### 5. **Technical SEO** - Improve site speed by optimizing images and minimizing CSS/JS files. - Create and submit an XML sitemap to Google Search Console. - Ensure robots.txt is correctly set up to allow crawling of important pages.

  2. ### 6. **Content Strategy** - Create blog content focused on celebrant services, wedding trends, and personalized ceremonies. - Rewrite or enhance product/service descriptions with keywords. - Include user-generated content like client testimonials and reviews. - Use engaging multimedia (videos and high-quality images) to improve user interaction. ### 7. **Local SEO** - Optimize Google My Business profile with accurate information and local keywords. - Ensure consistent NAP (Name, Address, Phone) across all local directories. - Target local keywords in content and meta tags. ### 8. **Link Building** - Focus on acquiring quality backlinks from relevant authority sites. - Submit profiles to relevant directories. - Submit articles to guest blogging platforms. - Build Web 2.0 properties for additional backlinks. - Engage in Quora submissions to answer celebrant-related queries. - Submit PDFs, infographics, and social bookmarks. ### 9. **Competitor Analysis** - Regularly benchmark the site’s performance against top competitors. - Identify gaps in keywords and content, and adjust strategy accordingly. - Analyze competitor backlink profiles for potential link-building opportunities.

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