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Olive Branch

Olive Branch

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Olive Branch

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Presentation Transcript

  1. Olive Branch Jane Kim, Shelton Miller Rachael Rundus, michaelmckinley

  2. Contact with Customers Website Blog Facebook Twitter Word-of-Mouth

  3. Website

  4. Blog

  5. Facebook

  6. Twitter

  7. Competitors McAlister’s Jason’s Deli Jimmy John’s Panera Bread Subway Café Cappuccino World Cup Café Schmaltz • What About Cupcakes • Simply Delicious Baker • Patsy’s Bake Shop • Gerik’s Old Fashioned • Kolaches

  8. Market Position

  9. SWOT Analysis Strengths Weaknesses Opportunities Threats

  10. Specific Promotion and Marketing Strategies • Media Outlets • Twitter • Facebook • Blog • Referral Program • Local Business Partnerships • Discount for using Branded Products • Catering

  11. Questions?