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Icertis – UW Social Media Class. Social Media for Enterprise focused products business. About ICERTIS. Icertis builds products and solutions in the Microsoft Cloud Products include Contract Lifecycle Management Dealer and Channel Opportunity Management Customers include

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Icertis uw social media class

Icertis – UW Social Media Class

Social Media for Enterprise focused products business

About icertis

  • Icertis builds products and solutions in the Microsoft Cloud

  • Products include

    • Contract Lifecycle Management

    • Dealer and Channel Opportunity Management

  • Customers include

    • Fortune 500 enterprises

    • Microsoft partners

  • Close Microsoft relationship

    • Windows Azure partner

  • Explosive growth

    • 150+ employees and growing

    • 300% YOY growth

Business challenges
Business challenges

  • Expand Marketing and PR activity to appeal to a broader base

  • Explain benefits of the Cloud to Business functions

  • Demonstrate leadership position

  • Appeal to a global audience

  • Work with Microsoft Marketing to dovetail efforts

Social media challenges
Social Media challenges

  • How can a startup benefit from social media?

    • Jumpstarting a media campaign

    • Generating ROI for social media campaigns

  • How can we build a social media campaign targeting large enterprises?

    • Engaging with a technical community

    • Engaging CxO’s / senior management

  • How can we build social networking into products?

    • Leveraging LinkedIn groups

    • Crowdsourcing as a means of customer feedback

Goals and expected outcomes
Goals and Expected outcomes

  • Build Social Media Campaign

    • Twitter, Facebook, LinkedIn, Blogs

    • Work with Icertis PR Partner (Waggener Edstrom) to build

      • Build brand awareness based on company positioning

    • Coordinate and work with Microsoft marketing efforts

Benefits to students
Benefits to students

  • Understand challenges faced by startups (Icertis)

  • Learn from marketing efforts of large companies (Microsoft)

  • Work with a large Public Relations firm (Waggener Edstrom)

  • Understand challenges faced by enterprise-class companies

    • Working with consumer companies is easy in comparison

  • Be creative in involving users who are not media savvy

    • CxO’s are not typically on the social media bandwagon

  • Work with cutting edge technologies (Windows Azure)

    • Promoting the Cloud and cloud-based technologies is hard


  • Samir Bodas, CEO


  • Sanjay Menon, General Manager


Icertis uw social media class

ICERTIS builds products & solutions in the Microsoft Cloud

Windows Azure, Office 365 (SharePoint Online), SharePoint on-premise,


  • Products

  • Contract Lifecycle Management (Departmental and Enterprise)

  • Channel Partner Relationship Management (Manufacturing)

  • Solutions

  • Cloud / OnPremise Process, Workflow and Data Integration

  • Trading Partner On-Boarding Solution



  • Services

  • Microsoft Cloud advisory pack for CIO/CTOs

  • E2E Device-Cloud Application Development

  • Big Data services and Hadoop on Azure solution development

  • Live reference-able product and solutions implementations at F500 enterprises

  • Icertis-Microsoft design wins in Banking, Manufacturing

  • IP-led solution accelerators and services offering

  • Full service offering: process automation + 24x7 business desk service