Basic issues in measuring gender attitudes. Ko Oudhof Statistics Netherlands. What will I tell you?. Just for a start: your own contribution Subjective indicators What are attitudes Measurement issues Analytic issues Here and there: gender/ international comparability.
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Ajzen & Fishbein, 2004
(under consciouscontrol respondent)
(without conscious control respondent)
Academic research and less relevant for statistical offices etc.
all or nothing, also in time-series
sometimes quite high and reliable
how do you assess psychometric properties
Response time Expensive
Shortening scale generally possible
Scale properties can be assessed
International comparability and standardisation of scales (or subscales)Single item or multi-item measurement?
monetary methods (WTP)
Pretested dichotomous scaled items
Addition of multi-point (3-100) items
Conjunct / dominance/ similarity
Simulated markets/ hedonic price analysis/ contingent valuation (CV) or ranking (CR)Multi-item variants