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Zara: Innovating Fashion Trends for a Global Market

Zara allows customers to return products easily and provides insights on global and local trends sourced from trend scouts and forecasts. With a mass market approach, Zara provides fast access to fashion trends at affordable prices. Key activities include production, distribution, IT, and marketing strategies through stores and web platforms.

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Zara: Innovating Fashion Trends for a Global Market

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  1. KEY PARTNER VALUE RELATIONSHIPS CLIENTS KEY ACTIVITIES CHANNELS KEY RESOURCES • COST CENTRES • REVENUE STREAMS Zara allow customers to return products provide information on trends global trends local textiles sources trendscouts trends and forecasting distribution Mass market fast access to fashion trends at affordable prices IT pattern makers distribution marketing Zara stores Web Products Production, distribution, IT, people

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