AboutUs GeniePRisrecognizedtodayasaleading PR&Eventssolutionproviderwithdistinct advantageintheuseofmodern aestheticsinterlacedwithtraditionalIndian philosophies.Withacorevalueofputting clients’needsandsatisfactionasthe primaryfocus,GeniePRhavemadea nameforthemselvesinthecorporate world. OurPRcampaignsbearadistinct signatureoftechnologyandamazing creativityfulfillingclients’objectivesand leavingalonglastingimpressiononthe audience. GeniePRhasateamofseasoned professionalswhohavebeenworkingin theindustryforyearswithalotofsuccess. ABOUTUS
PublicRelations Brandsliveinthemindsof consumers.OurPRmachinery isadeptinBrandBuilding, givingyourcompanythe imageyoudesire,theimage thatiseasytorecall. Havingstrongrelationswith media,GeniePRworks relentlesslytooutacrossyour brandtothevariousmedia platformsinstyle. PUBLICRELATIONS
GenieStrength CoreCompetence StrongWorkEthics HighlyExperiencedTeam CompetitivePricing Dedicatedtoourclients’success Passionateaboutourwork Innovativeandcreative GENIESTRENGTH
GENIEServices Public Relations Social Media Conferences& Seminars BrandBuilding& Promotion Events ContentWriting& Creatives GENIESERVICES
PrPROCESS Research ActionPlan/Objectives/ ProgramPlanning CommunicationTactics/ ImplementingPlan Evaluation PublicAffairs BrandBuilding ImageDevelopment InternalCommunications ExternalCommunications Promotions CorporatePosition CrisisManagement*(*Whenrequired) PRPROCESS
PRActivities StrategicCounsel PressConferences PressRelease Mediakits MediaBriefing One-on-OneInterviews CorporateStories WorkshopandSeminar Lobbying SocialMedia CorporateBlogs Newsletters PressTours Reports MediaMonitoring MediaDossiers PRACTIVITIES
GENIESpecializedsectors Real Estate Sector Media Sector Health Sector Health Sector Defense Sector Infrastructur eSector Entertainm ent Sector IT Sector Hospitality Sector Automotive Sector Consumer Sector Foodand drink Sector Telecom Sector Security Sector FMCG/ Product Sector Corporate Sector Interiors Sector NGO Sector Business Sector Hospital Sector Lifestyle Sector Financial Sector Governme nt Sector Education Sector Banking Sector GENIESECTORS
What is Social Media? Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. “Social Media is people having conversation online”
Social Media Optimization: • It is a set of methods for generating publicity through social media, online communities and community website. • Methods of SMO includes adding RSS feed, social news buttons, blogging, and incorporating third-party community functionalities like- images and videos. • Social Media Optimization is related to search engine marketing, but differs in several ways. • It primarily focuses on driving traffic from sources other than search engines. • Improved search ranking is a benefit of successful SMO too.
Increase Internet Authority • Branding and Brand Recall • Increase Brand Visibility • Direct Communication with prospect user / buyer / seller • Reach to niche audience • Latest way of marketing and promotions • Stand out of the crowd • Drive more traffic
Various Popular Social Media Website: • Stumbleupon.com (Photo Sharing) • Twitter.com (Micro Blogging) • Facebook.com (FB Fans, FB Friends, Photo Sharing, Video Sharing etc.) • De.licio.us (Social Bookmarking) • Flickr.com (Photo Sharing) • Youtube.com (Video Sharing) • Tumblr.com (Photo Sharing) • Myspace.com (Video Sharing) • Photobucket.com (Photo Sharing)
Genie will power your brand’s conversation through… • Social Networking (Facebook, Linkedin etc.) • Blogging (Blogger, Wordpress etc.) • Micro Blogging (Twitter) • Video Promotions (Youtube, Myspace) • Photo Sharing (Flickr, Photobucket) • Creating Fresh Content • Participating Social Communities • Third party apps (twitter, blog links), Paid Ads • Group Participation, answer and comment posting (Yahoo Answers) (…Just to name a few)
Paid Ads: (PPC – Pay per Click) Pay per Click is another very effective method for online marketing of our websites and products. • Publishing ads on local search engine (e.g. - google.co.in). • Tracking conversion rate to keep a check on the effectiveness of our advertisement campaign. • We can do PPC in different search engines like – Google, Yahoo, Bing, MSN. • Choosing proper keywords: Avoid very short and broad keywords • Make quality Ads, which are interactive and informative. • Landing page must be attractive and user friendly.
Paid Ads: Text Ads Paid Ads Platforms: • Google • Facebook Client Investment: • Daily / Monthly budget is set as much the client says. • Investment basis on the number of clicks made by users on the Ad. • Money would be deducted only when user clicks on the Ad. • Before starting any campaign, client budget must be known. Image Ad
Social Media Optimization and Blogging: Blogging:-It is called as “web log”. Read, write, or edit a shared online article. Blogging plays a key role in Social Media Optimization. Ex. Blogger, Wordpress We can share blog posts through social media websites.
Micro Blogging:- Micro blogging is another type of blogging that allows up to 140 characters long posts. Ex. Twitter Micro blogging is very much popular now a days.
What is SEO? • SEO is a technique, which helps in improving the visibility of any website or webpage in a search engine’s search results. • It is a process of raising number of visitors to a website by achieving a high ranking placement. • SEO helps to ensure that a website is accessible to a search engine and improves the chances of finding the site by a search engine. • To optimize a website you may have to edit its content and HTML and associated coding to raise its relevance to specific keywords and to remove barriers in indexing the websites by search engines.
Types of SEO: • On Page SEO: It includes – • Keyword Research (Key phrases relating to business) • Title Tag (what the page is about) • Meta Description Tag (Describing the Page) • Meta Keyword Tag (Other relating keywords) • ALT Tags (Image Optimization) • Heading Tags • Page Content • Off Page SEO • Blog Posting • Social Bookmarking • Article Submission • Press Release Submission
Genie PR will initiate your Brand’s conversations, and we are the best communicators to start Social Media.
PRADEEP JOSEPH CEO Pradeep is a seasoned marketing communication professional with expertise in reputation management and strategic advocacy. He hold expertise in developing and managing effective public and media relations campaigns, improving media exposure, event management and all facets of corporate communications, Pradeep brings with him rich experience cumulated over 10 years in the marketing and communications industries. In past, Pradeep has had opportunity to work with MSL India, Lexicon PR and Corporate Consultant , Optimal Media Solutions, Ogilvy PR worldwide , Perfect Relations and NDTV. Some of the client handled by him are BhartiAirtel Ltd, Diageo India Ltd (All brands), DaimlerChrysler - Mercedes Benz, Fiat Motors, Godrej (All brands), Marico (All brands), Emami (All Brands), Bombay Dyeing (Only bed and bath collections), Pidilite (Only Construction and Chemical divison), Epson Computers, Fortis Healthcare Ltd, Himalaya Drugs Company, clickjobs.com, Femina, Sony BMG, Hindustan Times Luxury Summit, Hindustan Times Leadership Summit, Catridge World, Arvind Mills, Lattice Bridge, Regus Group, Bhushan Steel, QVC Realty and other project clients. At MSL India (formerly Hanmer MSL) , Pradeep has worked as Senior Manager – Media, where he devised, developed and implemented media relations strategies including the identification of key media, development of materials and messaging, in order to significantly raise the public profile of MSL India’s client. He holds a Masters in Business Administration with Specialization in Marketing from Symbiosis, Pune.
KASTURI NATHASSISTANT MANAGER A result oriented professional with over 3 years of experience in Client, Relationship Management and Media Management. Before Genie PR, Kasturi was worked with two of the most leading PR agencies, Vaishnavi Corporate Communications & Integral PR and serviced brands likeDelhi Duty Free, Barista Lavazza, Pearson Educations Services, Cotton Council International Bill & Melinda Gates Foundation etc. At Genie PR she’s responsible for formulation strategic media plans for her respective clients. she’s a thorough professional with a proactive attitude towards generating coverage, sustaining the client.
UPASHA GOSWAMISENIOR ACCOUNT EXECUTIVE Upasha is a PR professional with exposure across brands with extensive experience in the industry. Adept in developing and implementing communication plans, she has a good background in writing, media relations, community events planning& execution and crisis communications. Before Genie PR Upasha worked with Brands2Life PR as a PR Account Executive handling lifestyle brand like Skeyndor .Prior to that she worked with Corporate Voice Weber Shandwick as a Management Trainee in the Digitel PR Team where she handled the accounts like Aircel ,Remy Martin and FDCI. Upasha completed her Post Graduate Diploma in Advertising and PR from Sri Aurobindo Centre for Arts and Communications (SACAC).
ANKUR PORWALSOCIAL MEDIA SPECIALIST A social media strategist, Ankur has been involved in PR campaigns that are squarely developed for execution within the social media space. Designing and working on communications campaigns across new media platforms, he works closely with the PR team to devise Social Media Campaigns for clients at Genie PR. His key areas of expertise lies in Mapping client PR objectives onto new media platforms, advisory to clients on new media best practice & target audience insight, Developing social media programs for brands or event lead campaigns and end-to-end management & accountability, Lead client interface and measuring metrics analysis and translation into campaign performance. Prior to Genie PR , Ankur was working with Ace Genesis Technologies. He holds masters in Computer Applications from Gautam Budh technical University, Lucknow.
Own Office New Delhi 15, Lower Ground Floor, National Park, Lajpat Nagar 4, New Delhi – 110024
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ContactUs DelhiOffice : Pradeep Joseph Chief Executive Officer Address-15,LowerGroundFloor NationalPark,LajpatNagar-4, NewDelhi-110024. MobileNo. : +91-9650009829 FCT-LandlineNumber- +919999794943 Telefax- +91-11-40666522 Emailidfirstname.lastname@example.org CONTACTUS