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Why Healthcare Facilities Need to Focus on SEO

Owning a medical practice or dental practice doesn't mean you donu2019t have to focus on SEO (Search Engine Optimisation). With the digital world growing by the day, SEO has become vital in promoting your business. Every industry in the world is already focusing on their campaigns, the healthcare industry needs to join the wave to ensure they reach patients and increase their patient numbers. Visit: https://www.geniecrawl.com/

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Why Healthcare Facilities Need to Focus on SEO

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  1. Why Healthcare Facilities Need to Focus on SEO Owning a medical practice or dental practice doesn't mean you don’t have to focus on SEO (Search Engine Optimisation). With the digital world growing by the day, SEO has become vital in promoting your business. Every industry in the world is already focusing on their campaigns, the healthcare industry needs to join the wave to ensure they reach patients and increase their patient numbers. SEO comprises of numerous techniques that improve your visibility in search results, driving more traffic to your website. More than seventy percent of searchers will not go past the first page of search results, with many only looking at the top ranking results. The top three search results in SERP's (Search Engine Results Pages) get more than fifty percent of the traffic. So you can understand why you need healthcare SEO to push your business forward, reaching patients and growing your business moving forward. With an effective SEO strategy, you can get your page to climb to the top of results. You may be wondering if you really need to focus on a campaign, you already have your patients, but in today's world there is a lot of competition for doctors and dentists. Your medical business is competing against other local practices, who are all offering the same services you are. The higher in results your website appears, the more patients you are going to have visiting your site, helping you generate new patients in the long run. More than seventy percent of internet users have looked for healthcare information online in the past year. Implementing an effective campaign with quality techniques can help you benefit from digital technology, turning visitors to your site into loyal patients. The main reason you should be focusing on healthcare SEO is that it helps you increase your online visibility. Most people using search engines are looking for a particular service or treatment, but only a small percentage will move onto the second page of results. By using white hat and ethical techniques, known as organic SEO, you can increase your visibility to increase enquiries. Without a campaign in place, you could be missing out on website traffic that you could convert to patients. A good SEO campaign helps to build your authority in the industry, which helps to boost patient confidence. When you climb the rankings, patients feel more confident in your business. Patients are known to travel far in order to use a facility that they feel comfortable and confident with. You are probably reading this right now and wondering how you will fit your healthcare SEO into your marketing budget. Marketing can be expensive, but SEO is an affordable service, considerably cheaper than radio, TV or print advertising. Digital marketing is cheaper, versatile and targeted to your patient base.

  2. Enjoy an increase in website traffic with a strong online presence. If you have a website, you will not achieve results if you don't drive patients to visit the site, which is where your search engine optimisation campaign comes into play. Not to mention you will enjoy an excellent return on investment with higher rewards than you would get with paid advertising. Search engine optimisation takes knowledge, experience, dedication and patience, which you don't have when trying to run a busy healthcare facility. Should you use a SEO agency to assist you? SEO agencies have SEO experts who have experience in this type of marketing and stay updated with the latest algorithms and trends to ensure you have an up to date service to achieve the best end results. About Us: Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/

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