HSBC BUSINESS CASE COMPETITION PLAN FOR LOCAL COMPETITION - VIETNAM

1. HSBC BUSINESS CASE COMPETITIONPLAN FOR LOCAL COMPETITION - VIETNAM Prepared by: Thu Tran Corporate Sustainability, HSBC; Melvin Fernando Senior Lecturer, RMIT Date: 21 Jan 2016

2. Background • HSBC focuses on helping young people reach their potential, regardless of their background. Specifically, we invest in access to education, life skills and entrepreneurship, and discovering cultures and the natural world. • For the past 6 years, with support from HSBC and other sponsors, The Asia Case Research Center (ACRC) in Hongkong has been organizing the only undergraduate business case competition that brings together top universities from all over Asia. • Undergraduate students compete against each other in teams of 4 in business case analysis and presentation. For the winning teams, prize money is awarded to the championship team, the first runner-up and the second runner-up.

3. Competition history • 2008 – 2009 competitions (HSBC/McKinsey Business Case Competition) The only undergraduate business case competition participated by all universities in Hong Kong. • 2010 – 2012 competitions (HSBC/McKinsey Business Case Competition) - Top talent from Hong Kong universities were joined by their peers from Mainland China, India, Singapore, Korea, Taiwan and Thailand. - 40 senior business executives including 24 from HSBC judged at the event in 2012. Other senior business executives included those from Deloitte Touche Tohmatsu, Towngas, Norton Rose Fulbright, Jardine Matheson, MF Jebsen Group, Tai Sang Land Development, Hong Kong Science & Technology Parks and Luen Thai Holdings. • 2013 competition to present (HSBC Asia Pacific Business Case Competition) - HSBC became the sole sponsor for the competition starting in 2013. - Top teams from Hong Kong universities competed against teams from Mainland China, Macau, India, Indonesia, Brunei, Bangladesh, Singapore, Malaysia, Taiwan, Thailand and the Philippines.

4. Regional competition format • The competition consists of four rounds, two on day one of the competition and another two rounds on day two. • For each round the students will be given an unpublished business case developed by the Asia Case Research Centre. Teams are separated in breakout rooms and are given 2.5 hours to come up with a solution to the case and prepare a presentation of said solution. • The solution will be presented to a panel of 3 senior executives from Hong Kong’s international business community. Each presentation lasts 25 minutes followed by a Q&A session. All team members should be present.

5. Hong Kong Regional competition awards Cash awards*: • Championship prize: USD10,000 cash. • First runner-up: USD5,000 cash. • Second runner-up: USD2,000 cash. Note: * subject to changes at Organiser’s discretion

6. Screening Interview Business Case _ Qualification round Business Case _ Final round Local competition – Selection rounds Interested students can form a team of 4 current undergraduate students and submit their registration form and a video clip on a business topic to their University for screening. Each University shortlist 3 teams. The 12 teams will deliver a short presentation on their submitted video and be interviewed by Judging Panel from the industry. Judges shortlist 6 teams. The 6 teams will be divided into 2 sessions for competing with each other on an unpublished business case. Same rules to the regional competition. Judges shortlist 3 teams. The 3 teams will compete with each other on another unpublished business case to identify the winners, the runner-up and the second runner-up. Same rules to the regional competition. Language: Only English is used in all rounds

7. Screening Interview Business Case _ Qualification round Business Case _ Final round Local competition section – Selection criteria • Registration form (GPA, personal statement, community engagement (30%) • Business knowledge (30%) • English speaking (20%) • Communication skills (20%) • Business knowledge (20%) • Presentation skills (20%) • Question answering skills (25%) • English listening and speaking skills (25%) • Teamwork (10%) • Criteria’s same as Regional Finals • Criteria’s same as Regional Finals

8. Local competition section – Awards Cash awards* Champion: VND 50,000,000 & air ticket to Hong Kong for regional competition First Runner – up: VND 30,000,000 Second Runner – up: VND 20,000,000 3 teams in Top 6: VND5,000,000 In-kind award* • Soft skills training to be offered to all teams qualifying for business case round (Top 6) • Internship opportunities to be considered for the Top 6 qualifiers upon the needs of HSBC business, development plan and qualifications of candidates. Note: * subject to changes at Organiser’s discretion

9. Judging Panel • Judging Panel (HSBC + non-HSBC) • Who are they? • Senior Business leaders and experts • Individuals with international experience • Individuals passionate about developing • youth entrepreneurship • Note: • No RMIT staff members will judge the • competition PUBLIC

10. Participating University tasks: Invited universities: National University HCMC, University of Foreign Trade HCMC Branch, University of Economics & Finance and RMIT University. Allocated tasks for invited universities: • Support RMIT to promote the competition in your campus • Receive entries from participating teams. Entry template is provided by the Organizer • Screen all entries. Each university choose the best 3 teams for the interview. Criteria for screening is provided by the Organizer. Submit your 3 teams by 4th March, 2016, 3pm. • Facilitate their students to attend the activities under the competition (such as training, competition rounds, regional competition) PUBLIC

11. Competition timeline* *Subject to changes as deemed necessary by the Organisers

12. THANK YOU