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University of Dayton Business Plan Competition. Where to find information for your problem and opportunity. www. UDBPC . com. Sources for supporting your problem statement. Many thanks to Joan Giglierano, Reference Librarian and Assistant Professor at Roesch Library.

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university of dayton business plan competition

University of Dayton Business Plan Competition

Where to find information for your problem and opportunity

www.UDBPC.com

sources for supporting your problem statement

Sources for supporting your problem statement

Many thanks to Joan Giglierano, Reference Librarian and Assistant Professor at Roesch Library

how severe is your problem
How Severe is your problem?
  • A good short story often sells this point well.
  • “An underinflated tire on a team bus at Taylor University led to every parent’s worst nightmare: the call that says your child died.”
  • Short and visceral will catch the judge’s attention.
how many people are affected by your problem
How many people are affected by your problem?

Start with www.Census.Gov

  • Population data and Demographics
    • Income, education, age, origin, to the neighborhood level
  • Economic Indicators
    • Housing starts, Services, Inventories
    • Trend analysis
better yet social explorer
Better yet: Social Explorer
  • A graphical view of census data
  • Geographically based—good for visualizing, down to tract level
roesch library has tons of data for you to use here are a few
Roesch library has tons of data for you to use! Here are a few
  • Market Share Reporter: Lists the major firms in each NAICS code
  • HQ USA (HQ addresses and contact info)
  • Ohio Business Directory (addresses by city, # employees, and manager’s name)
  • Manufacturing and Distribution: Addresses by city and industry, and market leader info
  • Ohio Valley Industrial Buying Guide
  • Professional Licensing and Occupational Directory
    • Lists # of licensees by state for each licensed career)
concluding thought
Concluding thought
  • Start with problems people have
  • Brainstorm solutions, using the techniques we have shown you.
  • It’s okay that 75% of the storms are silly—you only need one good one
  • Keep twisting the familiar until you see something new
quick and dirty research is still research diy
Quick and dirty research is still research—DIY!
  • Count the cars that enter a given parking lot on any given day

Offer to check tire pressure on ten cars at random among your friends, to see how well inflate they (their cars) are.

how much to include in your elevator pitch
How much to include in your Elevator Pitch?
  • Generally 1-3 sentences will provide sufficient information for the judges