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AMA Collegiate Chapters Council Keith E. Niedermeier, President Jimmy Peltier, President-Elect

AMA Collegiate Chapters Council Keith E. Niedermeier, President Jimmy Peltier, President-Elect. Report to the AMA Board of Directors June 4, 2008. Collegiate Division: Background. AMA’s second largest division Over 250 chapters and over 11,000 members Served by 10-member Collegiate Council

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AMA Collegiate Chapters Council Keith E. Niedermeier, President Jimmy Peltier, President-Elect

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  1. AMA Collegiate Chapters CouncilKeith E. Niedermeier, PresidentJimmy Peltier, President-Elect Report to the AMA Board of Directors June 4, 2008

  2. Collegiate Division: Background • AMA’s second largest division • Over 250 chapters and over 11,000 members • Served by 10-member Collegiate Council • International Collegiate Conference • AMA Annual Case Competition • Annual Awards Program • AMA Foundation Community Service Grants • Alpha Mu Alpha • Web Seminars, information, chapter guidance • Collegiate Connection Newsletter

  3. FY 07-08 Key Strategic Goals • Market leadership • Career Resource • Membership Growth • Financial Stability

  4. FY 07-08 Key Initiatives • Increase Corporate Sponsorships and Partnerships • Created Sponsorship Plan • Identified value proposition, opportunities, and targets • Six Collegiate Career Partners • McGraw-Hill • Kodak • Expand Competitive Offerings • Awards Programs, Case Competition, Website Competition, Northwestern Mutual Sales Competition • IIBD SABRE Business Simulation

  5. FY 07-08 Key Initiatives • Improve Conference Programming • Speakers Budget • Kevin Snyder, Campuspeaks! • Speakers from ESPN, Wal-Mart, Yep Rock, Trumpet Group Advertising, Miami Heat, and more… • Many New Events and Improvements • SABRE, Networking session, etc. • Record Paid Attendance of 1347 (12% increase) • Overall Conference rating of 2.02 (1-9 scale)

  6. FY 07-08 Key Initiatives • Ambassador Program • Membership: 11,001 (~7% decrease) • Chapters: 257 (~10% increase) • Participation and Activity up • Annual report submissions, case competition, website competition, community service grants proposals, and conference attendance at record levels • Recruitment and Retention Efforts • Identify and mentor “at risk” chapters • Support regional conferences hosted by chapters • Advisor support and incentives • Improve web-based support materials • Board-in-a-box

  7. FY 08-09 Key Initiatives • Continuation of 07-08 • Key expanded and new initiatives for FY 08-09

  8. FY 08-09 Key Initiatives • Expanded Ambassador Program -- Ambassador Program will evolve to denote any program designed to assist chapters in starting and/or growing membership. • Execution • Board-in-a-box is budgeted • Seed money for regional conferences • Ambassador incentives • Recruitment video competition • Conference video made available

  9. FY 08-09 Key Initiatives • Expanded Ambassador Program • Measurement • Number of regional conferences launched • Incentive dollars expended • Number of new members 2009 • Number of new chapters 2009 • Average chapter size

  10. FY 08-09 Key Initiatives • Expand Competitive Offerings • Execution and Measurement • Recruitment Video Competition • Number of entries • Outside-of-Conference Business Simulation • Number of participants • Expand number of schools/students allowed to participate in Conference Simulation • Number of schools/participants

  11. FY 08-09 Key Initiatives • Increase Faculty Advisor Involvement • Execution • Expand CCC Off-Council functions • Measurement • Number of faculty involved • Experienced faculty advisors • Newer faculty advisors

  12. Future Opportunities • Biggest concern we face is how to increase added value to our students in light of…. • Increased number of student organizations • More students are working • Less disposable income • Declining number of marketing majors HOW DO WE INCREASE ADDED VALUE?

  13. Opportunity: Help Them Get Jobs • Corporate Sponsorships • Job Board • Internships Your Input?

  14. Opportunity: Better Networking • Better Linkages Between Collegiate Members and: • Professional Chapters • Academic Chapters • Research Division Your Input?

  15. Opportunity: Expand Revenue to Invest in Collegiate Division • Expanded Corporate Sponsorships • Research Services • At AMA Conference • Year-long Your Input?

  16. Conclusion • We are at a crossroad. Student engagement is up while chapter size is down. Enhanced value propositions will help recruit and retain members. • Increased revenues and investments are needed to make this happen.

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