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Market Impacts of Green Building Labeling UC Berkeley December 2, 2009 PowerPoint Presentation
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Market Impacts of Green Building Labeling UC Berkeley December 2, 2009 - PowerPoint PPT Presentation


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Market Impacts of Green Building Labeling UC Berkeley December 2, 2009. Doug Gatlin Vice President, Market Development U.S. Green Building Council. What Does a Building Label Do?. Inform Motivate Educate. Barriers to Green Performance in Commercial Real Estate. The Broader Context:

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Presentation Transcript
slide1

Market Impacts of Green Building Labeling

UC Berkeley

December 2, 2009

Doug Gatlin

Vice President, Market Development

U.S. Green Building Council

Test

slide3

Inform

  • Motivate
  • Educate
slide6

Barriers to Green Performance in Commercial Real Estate

  • The Broader Context:
  • Lack of standardization
  • Relatively few sales transactions
  • Localized industry – mostly small firms
  • Leasing structures – perverse incentives
slide7

How to Overcome Persistent Barriers?

  • Elements of comprehensive approach:
  • Standard Method for Assessing Performance
  • Credible Set of Implementation Guidelines
  • Training and Credentialing of Experts
  • Public Recognition/Disclosure
slide8

How Not to Do It

Hospitality Sector

  • One Industry
  • 20 Brands
  • 160 Green Labels
slide9

Building Labeling:

Two Main Approaches

  • Asset Rating (Design Characteristics)
  • Operational Rating (Actual Performance)
  • LEED Uses Both
slide11

Awareness into Action

Performance Criteria

+

Brand Recognition

=

Market Adoption

slide12

Familiarity with LEED

National Real Estate Investor 2009 Green Building Survey

slide13

LEED Market Uptake

Year over year Registrations through September 2009

slide15

EB vs. NC Growth Comparison

  • More EB projects registered at the end of the 2.5 year period despite starting at a lower position
  • EB crossed 1B GSF after 28 versus 47 months for NC.