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Campus Recreation Center

The Bédard Aquatic Center at the Campus Recreation Center features an Olympic-sized pool predominantly occupied during winter by the swimming and diving team. For the remainder of the year, the pool sees minimal activity—mostly from occasional lap swimmers and physical education students. To enhance community engagement and maximize facility usage, we propose innovative marketing strategies targeting students, faculty, staff, alumni, and local community members. Let's explore concepts to promote a more vibrant and active aquatic environment year-round.

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Campus Recreation Center

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  1. Campus Recreation Center Aquatics Program Planning

  2. The Issue The Bédard Aquatic Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving team. The rest of the year, it is almost empty seven days a week ― except for the occasional lonely lap swimmer or students taking required physical education courses. How can we market this facility to students, faculty and staff, alumni, and community members to keep it busier?

  3. Proposed Logo Work the water

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