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LOCAL FORUMS FOR DEVELOPING PARTICIPATORY DEMOCRACY T his project is co-financed by the European Commission under the Fundamental Rights and Citizenship Programme. digital. ACTION. 1. Effective cause campaigning online. “The only thing necessary

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  1. LOCAL FORUMS FOR DEVELOPING PARTICIPATORY DEMOCRACYThis project is co-financed by the European Commission under the Fundamental Rights and Citizenship Programme digital ACTION

  2. 1 Effective cause campaigning online

  3. “The only thing necessary for the triumph of evil is for good men to do nothing.” Edmond Burke 1729-97

  4. http://www.facebook.com

  5. http://www.unsubscribe-me.org

  6. http://www.facebook.com

  7. 2 Yes we can! Getting young people to vote

  8. http://www.americanidol.com

  9. http://www.jaagore.com

  10. http://www.poptech.org/blog/index.php/archives/2990

  11. http://www.efg.co.in

  12. http://www.powervote.org

  13. http://www.rockthevote.com

  14. http://www.facebook.com

  15. http://my.barakobama.com

  16. http://www.facebook.com

  17. http://www.tigweb.org

  18. http://youth.gov.au

  19. mind your language! • AVOID the ‘dry’language of politics and EU! • AVOID talking about institutions and detailed processes of EU and government • DO remind people why its important to vote • DO talk about the issues they will care about eg climate change, employment • DO use relevant language for the audience – friendly, casual, challenging, optimistic • DOreward and/or acknowledge involvement • DOpersonalise where possible • DOcollect data, keep the contact (dialogue) going, and consider SMS

  20. 3 Using freetools to network

  21. http://www.ning.com

  22. http://www.wordpress.com

  23. http://www.blogger.com

  24. http://www.tumblr.com

  25. http://www.youtube.com

  26. http://www.addpoll.com

  27. http://www.widgetbox.com

  28. http://code.google.com

  29. http://code.google.com/apis/ajax

  30. http://m.shozu.com

  31. http://qik.com

  32. http:/www.webdesignledger.com

  33. 4 Case study: Megamouth

  34. THE PITCH IDEA

  35. http://www.actionaid.org.uk/megamouth

  36. http://www.twitter.com/themegamouth

  37. LIVE VIDEO FEED

  38. LIVE ACTIVITY ON THE DAY: BLOGS, G-MAPS, IMAGES ANDMEGAMOUTH

  39. 5 Rules • Copy the best : look at MyBO, Jaagore etc - what works best? Copy it! Don’t ‘re-invent the wheel’. • Go to where people are – don’t hope they will come to you. Be in the right spaces for your target audience: Facebook, MySpace, Bebo, Tuenti (Spain), Bahu (France/Belgium), BlackPlanet, hi5 (Portugal), Netlog, Skyrock (French), Zoo (Greece) etc • Make your site relevant and live – change content continuously, allow subscription to feeds, registration and blogging. Your site should act as a ‘portal’ to your other internet presences eg on Facebook, YouTube, Twitter etc. • Don’t just hope they will come to you! Go out and seek ‘friends’ or ‘followers’. If you link to them, they will link to you. Promote! Promote! • Match online activity with offline activity – web people are multi-dimensional people! They don’t just want ‘virtual’ friends and activities. • Offer rewards. Even ‘virtual rewards’ – eg you can grade people according to how much they’ve done to promote the message – eg bronze/silver/gold ambassadors etc or link with a local musician and offer incentives like concert tickets or CDs • Allow contribution - People love to upload photos, comments and videos. If you make a flickr group you can get people to link to your group and their pictures can come through in a flickr gadget to your site!

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