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Let’s get digital

Explore the impact of digital disruption on industries and businesses, and how it is fundamentally altering the delivery of products and services. Discover the power of digital tools, methods, and infrastructure to transform and undercut incumbent companies. Join industry experts at the Let's Get Digital My Platform Rules Conference in Gold Coast in February 2015.

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Let’s get digital

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  1. Let’s get digital My Platform Rules Conference – Gold Coast, February 2015

  2. In 1981 • IBM’s 5150 PC is released to the market • The Internet first mentioned • Mobile telephones – still two years away • Exxon Mobil the world’s biggest company • Olivia Newton-John’s ‘let’s get physical’ is number 1

  3. In 2015 • 128GB RAM Computer • 7.4b mobile connections globally • Apple world’s largest company - $647b (Dec 31 2014) • The ‘Internet of Things’ • No 1 Song of last 12 months - Pharrell Williams ‘Happy’

  4. Introducing the Panel • Con Zeritis – IndustrieIT • Peter McCarthy – MyProsperity • Martina Touhey – Super Communications • Mike Giles – Advice Connect

  5. Digital disruption ‘Innovation in an existing market that uses digital tools, methods, and infrastructure to fundamentally alter the delivery of a product or service, undercutting incumbent companies in the process’ James McQuivey (2013)

  6. Unbundling and decoupling • Phase 1 - Internet 2.0 – digital unbundling • Google, Amazon, i-Tunes, Expedia • Phase 2 - Digital decoupling Source: Thales S. Teixeira, Peter Jamieson, The Decoupling Effect of Digital Disruptors, Harvard Business Review, October 2014

  7. Case Study: Uber • Launched 2009 • 261 cities in 54 countries • $40b valuation • Target of disruption itself Non Value adding activity Value Adding Activity Travelling A to B, safety Queuing, waiting, uncertainty, payment, car licensing Rented transportation Maintain Use Car Ownership

  8. The impact of the smartphone Source, BI Intelligence, Gartner, Statistica • 75% of sales • Sociological impact • Anytime, anywhere, any device

  9. Disruption or redistribution? • Permanent redistribution of power through access to new information and technologies • From institutions and businesses to consumers and individuals • From the slow moving to the agile • To the adopters of customer-centric business models

  10. Today’s flight path • RIP Financial Advisors • Aggregate or or bust. • The end of Banks as we know them.

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