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1. Baycom Proprietary 1 Downstream Space Applications Industry:Regional Outlook on Satellite Communications17th June 2008ByBayCom Sdn Berhad
2. Baycom Proprietary 2 BayCom Sdn. Bhd.Satellite Communications Outline
Evolution of VSAT
Broadening target market
Market growth potential in the region
Going forward
3. Baycom Proprietary 3 Still Evolving Single Channel Per Carrier (SCPC) VSATs- a satellite version of “leased lines” but can be asymmetric
Narrow/Niche target market- few high end corporate vertical market segments
Not bandwidth efficient
Equipment costly, bulky with occasional installation constraints
4. Baycom Proprietary 4 Still Evolving (cont’d) TDM/TDMA & FDMA VSAT technology-satellite based networks
VSAT technology continued to evolve- IP based VSATs and more cost effective equipment with added capabilities such as dynamic inroute allocation/hopping, adaptive coding and modulation (ACM), DVBS2, Ku band etc
The advent of the hybrid network approach- VSAT combined with terrestrial solutions resulting in a more compelling and cost effective network for the end users
Hybrid networks are growing
5. Baycom Proprietary 5 A Broadening Market Approach Hybrid networks and cost effective IP Based VSATS enabled a more broadened market target for satellite communications services in a multiple industry environment
VSAT Based service providers are partnering with terrestrial and last mile solution players for a more cost effective total solution to the end users
VSAT Based service providers are working with Telecommunications companies to provide cellular backhauls to reach their end users- satellite connectivity from BTS sites to mobile switching centers for the cellular operators thus enabling a more comprehensive service coverage that includes the rural areas
6. Baycom Proprietary 6 A Broadening Market Approach 2
7. Baycom Proprietary 7 A Broadening Market Approach 3
8. Baycom Proprietary 8 A Broadening Market Approach 4 A Broadening Market Approach 4
9. Baycom Proprietary 9 Broadening into Mobility Market
10. The Emerging “Hybrid Triple Play” Approach
Hybrid Triple Play uses the individual strengths of the satellite and terrestrial worlds strategically.
The satellite platform is the most efficient and cost effective in terms of bandwidth and infrastructure for video broadcasting, IP multicasting and distribution
ADSL is powerful for two way internet access although sufficient bandwidth may be a problem for video based applications particularly if the DSLAM is far from the end user
Thus the two combined into a single platform/box at the end users’ premises enables the total and true triple play experience without the bandwidth constraints or concerns for video
11. The Emerging “Hybrid Triple Play” Approach
This results in a cost effective platform that enables a fast roll out of a reliable triple play service.
This has been done in Europe (Orange and Eutelsat), the US (AT&T and Echostar) and Latin America (Telefonica)
Analysts (NSR) believe this is the next emerging architecture that should open up a more broadened market for the satellite industry
12. The Emerging “Hybrid Triple Play” Approach
13. Baycom Proprietary 13 The Outlook in Middle East & Africa Yahsat’s (Mubadala) two high powered hybrid communications satellites to be launched in 2010 will be a timely and tremendous boost to the market and industry.
This is clear evidence of the importance of satellite communications in the Middle Eastern Region. The target is a number of market segments for various applications including high speed internet access, private network services, backhauls for telcos and broadcast.
Other satellite operators are launching aggressive plans to expand to keep up with the demand for satellite capacity in the region. Nilesat is procuring a new satellite with 28 transponders which is more than double in number to that of their original satellite. Another big player in the region, Arabsat is aggressively escalating to three new satellites to cater for broadband and other services like High Definition Satellite TV
14. Baycom Proprietary 14 The Outlook in Middle East & Africa Economic development is spurring government satellite based services.growth potential for broadband in the region is huge. Satellite broadband is a force to be reckoned with in Saudi Arabia, Tunisia, Egypt and Morocco and other countries in the region. There are two areas where satellite can aid broadband in the Middle East region:
Internet connectivity in the form of trunking to last mile providers using various last mile technologies and telecoms companies who will then use their facilities to reach the end users in areas that are remote and hard to reach by the traditional terrestrial trunking of fibre and DSL copper.
15. Baycom Proprietary 15 The Outlook in Middle East & Africa 2
private networks for enterprises who have their own network requirements but need both a satellite trunk as well as a network solution. This demand has been the bedrock of VSAT services provider world wide.
For the African market:
demand for satellite capacity in Africa is skyrocketing and analysts believe that there is a shortage of about 200 transponders (Euroconsult)
Internet access, cellular and IP trunking, IPTV and telemedicine are some of the applications that are demanding bandwidth
The retirement of a number of Intelsat satellites is contributing to the shortage of satellite capacity despite the launches of Nigcomsat-1 and Rascom QAF-1.
MEASAT moved its MEASAT-1 satellite to over Africa (46degrees E) and renamed it Africasat-1 to capitalise on this opportunity
16. Baycom Proprietary 16 Satellite Broadband on the Rise
17. Baycom Proprietary 17 Satellite Broadband on the Rise 2
18. The Potential in Rolling Out Satellite Broadband Infrastructure (cont’d 1)
19. The Potential in Rolling Out Satellite Broadband Infrastructure (cont’d 2)
20. The Asian Market Potential
21. Baycom Proprietary 21 Moving Forward
New applications like IPTV and hybrid triple play are the expected strong drivers for broadband in Asia
use of satellite for cellular & internet backhauls, single site satellite broadband and VSAT broadband/networking services are the 3 key drivers for growth. However, the traditional VSAT networking market for corporate and government clients remains the cornerstone of the broadband satellite industry and still brings in significant revenues for the VSAT industry
VSAT will continue to thrive with traditional applications in Asia e.g. point-of-sale, digital signage, data transfer and distribution, VOIP, distance learning but will grow with emerging bandwidth drivers like IPTV and hybrid triple play
22. Baycom Proprietary 22 Conclusion The steady growth of around 20% in traditional VSAT and hybrid networks (Futron 2008) will continue and Malaysia should be no exception. The growth will outpace the US in terms of broadband VSATs in 6 to 7 years(NSR). Other regions like the Middle East and Africa will perhaps see higher growth rates
Growth drivers will continue to be Cellular Backhauls, IPTV, VOIP, internet and traditional VSATs for corporate/enterprises and government.
For more details on the Asia Pacific outlook, a presentation will hopefully be made soon at another forum
23. Baycom Proprietary 23 ANGKASA Workshop:Space Applications for the Downstream Industry
Thank You