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Introduction General Lubrication

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  1. Introduction General Lubrication Introduction – General Lubrication to SKF Sales Presented by: Gary Godier Modified by: Roy Lotspeich 2011-12-02

  2. Welcome! Lincoln Lubrications Systems St. Louis, Missouri

  3. Agenda • Introduction to general lubrication • Sales organizations • Channels • Product and markets • Closing

  4. 1 • Introduction to General Lubrication

  5. Did you know that ……? • General Lubrication has been one of the largest segments of Lincoln’s business? • ….. That the Lincoln PowerLuber grease gun has been the largest single selling component for 10 years!

  6. … sold through 3 Global Channels Tools & Equipment Vehicle and Equipment Services Industrial

  7. 2 • Sales Organizations

  8. Aftermarket tool & equipment sales group • Mark Olsen heads up this group of salesmen that cover: • T&E and hard parts warehouse distributors • (that sell to auto parts stores and mobile • tool trucks) • Industrial MRO distribution centers • Farm/home/hardware chains • Heavy duty fleet distributors

  9. Aftermarket sales • This is a team that includes six outside sales people and one inside sales person that are responsible for almost 1/3 of all of Lincoln sales dollars in the U.S., Canada, and Mexico.

  10. 3 • Channels

  11. 4% 12% 36% 24% 24% Aftermarket sales mix • Aftermarket Farm/ Hardware HD Auto parts stores Mobile tool distributors Industrial MRO

  12. 4 • Products/Markets

  13. Lubrication tools, equipment & accessories • PowerLubers • Grease guns/accessories • Air operated pumps • Manual pumps • Waste fluid drains • Hose reels • Meters/control valves • Air Line products • Mityvac products

  14. PowerLubers • The PowerLuber battery operated grease guns have been the #1 selling product for over 10 years. Model 1842/1844 approximately $8 million this year.

  15. PowerLuber markets • PowerLuber markets include: • Transportation • Municipal garages • Fleet maintenance • General lubrication • Lube trucks • Agriculture • Farm equipment • Tractors • Implements • Machinery • Plows • Combines • Industrial • Plant maintenance • Heavy machinery • Mining • Construction • Heavy equipment • Earth movers • Trucks • Bearings / Bushings / Joints / 5th Wheels

  16. Manual grease guns Model 1142; The tool the rest of the industry is measured against: • Rugged cast iron head does not deform under high pressure • Precision machined plunger and bore assembly prevents lubrication by pass and air lock • Heavy gauge powder coated steel barrel • “Flip over” follower allows a superior seal for both cartridge and bulk loading • Accessible check valve allows for easy cleaning without complete gun disassembly

  17. Pneumatic grease gun MODEL 1162 • Fully automatic, pneumatic grease gun with variable-speed trigger • Outstanding performance, durability and grease flow • Patented anti-cavitation pump • 6000 psi greasing capability • Air operating range 40-150 psi • Accessible check valve for easy clean out • Includes advanced vent valve with filler nipple • 30” high-pressure hose • Low operational noise

  18. Clear tube grease guns Built To Last The most durable tube assembly in the industry. The Lincoln clear tube design is impervious to drops and hits. Its resilient shell eliminates waste from grease bypass Not All Grease Is Created Equally Lincoln’s clear tube allows for quick grease identification eliminating the risk of mixing incompatible or unspecified greases. Major oil companies are not yet involved . . . Good opportunity to bring attention to their grease brand!

  19. Air operated grease pumps • Twice the output • work less/ last longer on the same job. • High volume, high pressure- handles any additional hose length • Smooth & quiet- improves the environment

  20. Greasing accessories • Couplers • 3 jaw design provides excellent seal on all fitting heads – SAE or Metric • 6000 psi working pressure ability • Small diameter for tight grease points • Releases from fitting head at 15 degrees • Ball Check prevents back up / contamination • Needle nozzle • Allows lubrication of flush type fittings • Allows lubrication of joints without fittings • U-Joints fittings 5852 5852-2 5852-5 5852-54 5803

  21. Waste fluid drains and equipment • Drains Diaphragm pumps

  22. Manual barrel/bucket pumps • 5 Gallon Lever Action Pumps • Applications • Antifreeze • Transmission Fluid • Motor Oil • 16-55 Gallon Lever Action Pumps • Fits all standard 2 inch bung openings • Applications (Petroleum based fluids) • Motor Oils • Transmission Fluid • Rotary Style Pumps

  23. Meters and air line products Couplers / Plugs • Meters • Electronic • Oil , ATF , gear lube • Pints, quarts, liters, gallons • Mechanical • Oils , ATF, and anti-freeze • Quarts, liters, gallons 11659 815 Filters / Lubricators/ Regulators 85387-4

  24. Reels • Lincoln has different series reels in the line: • Lincoln’s LFR – (Lincoln fluid reel) • Low/medium/high pressure reels • Air • Oil • Grease • Heavy duty series hose reels • High flow series reels • Low/medium/high pressure reels • Air • Oil • Grease • Value series • Air

  25. Power cord and light reels • Lincoln has various styles of power light reels available • LED light reels • Medium duty • Heavy duty

  26. Guardian Brand A Low Cost Alternative for Grease & Lubricant Control Products • Description: • Grease guns • Grease fittings • Greasing accessories • Manual barrel/bucket pumps • Oilers • Target Market / Applications • Retail • DIY • Agriculture • Competition: • Performance tool • Plews/Lubrimatic • Private label imports

  27. Mityvac • Mityvac, formerly a division of Prism Industries, was purchased in January of 2003. It primarily supplied small vacuum pumps to test vehicle systems for loss of vacuum, and to bleed brakes. • These small pumps were also used in the medical field to deliver babies. (Lincoln/Jordan only purchased the automotive end of the business).

  28. Mityvac sales percentages by product category

  29. Mityvac product categories • Hand pumps Features • Metal • PVC Applications • Engine diagnostics • Brake bleeding • Various OEM

  30. Mityvac product categories • Evacuators • Features • Manual • Pneumatic • Applications • Engine oil removal • Reservoir evacuation • Brake bleeding

  31. Mityvac product categories • Brake Bleeding equipment • Features • Manual • Pneumatic • Applications • Vacuum brake & clutch bleeding • Pressure brake & clutch bleeding

  32. Mityvac product categories • Engine diagnostics • Fuel delivery testers • Compression testers • Gasoline • Diesel • Digital • Analog

  33. Mityvac product categories • Cooling system testers • pressure testing • Air evacuation • System refilling

  34. Mityvac product categories • Specialty equipment • ATF refill equipment • Fluid transfer pump • Fuel system cleaner

  35. 5 • Closing

  36. General lubrication! • With the broad coverage of parts in the Lincoln line, along with new innovative products being introduced, such as Mityvac automotive products, allows Lincoln to be the industry leader in lubrication.

  37. Any questions!

  38. Thank – you! • Thank you and have a great day! • Good selling! • Gary