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Enhancing CDC ’ s Colorectal Cancer Control Program. Small media Client reminders Reducing structural barriers. Challenge Effective promotion Diverse audiences Limited resources. Solution Easy High quality Customizable. New Mexico. Iowa. Montana. New Hampshire. Michigan.
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Small media • Client reminders • Reducing structural barriers
Challenge • Effective promotion • Diverse audiences • Limited resources • Solution • Easy • High quality • Customizable
Montana • New Hampshire • Michigan • Pennsylvania
6 • 346 • 397
170 • 19,521 • 215
Dissemination lessons • Allow experimentation • (2,258 created vs. 215 ordered) • Field agents critical • (119 contacts with 69 users)
Dissemination lessons • Customer orientation • (73 user-requested images) • Track usage trends • (favorites, themes)
Dissemination Pull • “I’d love to have MIYO for breast cancer” • -Linda Gregory, Colorado • “All states need access, not just the funded ones” • - Patti Moran, Idaho • “We’re telling all our contacts to use MIYO” • - Angela McFall, Michigan
Vision • Every state, local and community health agency has free • access to MIYO via CDC and uses it to create effective, • population specific health information for all Americans.