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Advertising

History of Advertising in America. Early America: 1600s to 1850Rural communities, small townsOne blacksmithOne general storePeople were self-reliantLarger towns, citiesMultiple stores, services. Kinds of Advertising. Before 1850Signs on store frontsPostersWord of mouth. Kinds of Advertisin

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Advertising

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    1. Advertising How does it affect our choices?

    2. History of Advertising in America Early America: 1600s to 1850 Rural communities, small towns One blacksmith One general store People were self-reliant Larger towns, cities Multiple stores, services

    3. Kinds of Advertising Before 1850 Signs on store fronts Posters Word of mouth

    4. Kinds of Advertising 1850-1920 Signs, posters, word of mouth Cards http://scriptorium.lib.duke.edu/dynaweb/eaa/databases/ephemera/@Generic__BookTextView/13685 Catalogs http://scriptorium.lib.duke.edu/dynaweb/eaa/databases/ephemera/@Generic__BookTextView/13226

    5. Billboards http://scriptorium.lib.duke.edu/eaa/maxwell/M05/M0547-72dpi.html Posters http://scriptorium.lib.duke.edu/eaa/broadsides/B04/B0413/B0413-72dpi.html Cookbooks http://scriptorium.lib.duke.edu/dynaweb/eaa/databases/cookbooks/@Generic__BookTextView/1693

    6. After 1920 Coca Cola: early TV and beginnings of color TV; more sophistication in late 1990s http://memory.loc.gov/ammem/ccmphtml/colahome.html Assignment: Find one ad from LOC site, download it and cite it. Keep it in your folder on the server. Name the file with your last name, first name – citation.

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