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Satisfying User needs from a Quality Perspective. Christina Cronsioe Marketing Manager, Statistics Sweden. User needs from a Quality Perspective. Customer studies at Statistics Sweden Reports from customer visits Quality Management An integrated approach Customer complaints.
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Satisfying User needs from a Quality Perspective Christina Cronsioe Marketing Manager, StatisticsSweden
User needs from a Quality Perspective • Customer studies at Statistics Sweden • Reports from customer visits • Quality Management • An integrated approach • Customer complaints
Customer studies at Statistics Sweden • Customer satisfaction study (CSI study) • In-depths interviews • Delivery questionnaires • “Image of the agency”
Reports from customer visits • Key Account Managers • Customer teams • Customer visits • Visits report
Quality Management • ISO 20252 • EFQM • Customer complaints • Take an integrated approach to the studies • Build up a better structure for customer complaints
An integrated approach • Visitors to the website • Customer service • User councils • Data providers
Customer complaints • Bring structure to the complaints • CRM system