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League/LSC Monthly Update

Wednesday, May 19, 2010. League/LSC Monthly Update. Contents. Top LSC’s Credit Union Agreement Status League Best Practices What’s New Shop America AutoNation Commercial Agreement 1 st Qtr League Payouts CompleteTax Marketing Survey Updates Moving Days Online Marketing Campaign

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League/LSC Monthly Update

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  1. Wednesday, May 19, 2010 League/LSCMonthly Update

  2. Contents Top LSC’s Credit Union Agreement Status League Best Practices What’s New Shop America AutoNation Commercial Agreement 1st Qtr League Payouts CompleteTax Marketing Survey Updates Moving Days Online Marketing Campaign CompleteTax for 2011 LMCU.org Traffic Results 2010 LSC Communication Schedule

  3. Top LSC’s January – April 2010

  4. Follow Up With Your Credit Unions • Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html • Help make sure your Big Ticket endorsing credit unions are paid by reminding them to: • Provide a copy their Quarterly Newsletter articles • Insure the new trademarked IIA web banner is prominently displayed on their CU home page • Materials were due by 4/30/2010 • E-mail to InvestInAmerica@CUcorp.com • It’s not too late for credit unions to send in agreements to qualify for 3rd and 4th quarter payouts. Agreements are due by 7/31 • Agreements available at: http://www.lovemycreditunion.org/Invest_in_America_Contracts_487.html

  5. League Best Practices The Hawaii League uses their weekly email newsletter to educate credit unions on IIA revenue sharing and encourage endorsement level enrollment. http://www.hcul.org/email/bpfiles10/0506BPiia.pdf The California and Nevada Credit Union League conducted an Invest in America webinar to fully explain the program’s benefits for both credit unions and their members. http://www.ccul.org/marketing/buserv/2010/04investinamerica10.html

  6. League Best Practices The Utah League of Credit Unions website homepage includes an Online Vendor Showcase. The showcase highlights the Big Ticket offers from GM and Chrysler. They also rotate messages with Sprint, & Member Rewards http://www.utahleague.com

  7. What’s New • Coming May 24 – ShopAmerica On-line Mall • Savings from over 1,200 leading on-line merchants! • Click – The ShopAmerica logo from www.LoveMyCreditUnion.org • Shop – Members easily shop their favorite merchant , search by product or take advantage of daily on line specials • Save – Each time a member earns $10 or more in cash back a check will automatically be sent to them • Details at: http://www.lovemycreditunion.org/ShopAmerica_585.html • Marketing Materials at: http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html

  8. What’s New • AutoNation Pre-Owned Vehicle Program • Available on all used vehicles regardless of make or model • Member saves an average of $400 off* published no-haggle price • Exclusive credit union financing • Unique concierge service sets appointments for test drives, vehicle inspection and shepherds member through financial transaction (available in most markets) • Available at over 200 AutoNation dealerships in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Maryland, Minnesota, Nevada, Ohio, Tennessee, Texas, Virginia, Washington • Unique website with over 30,000 units in inventory including photos and member pricing * Used vehicles are unique and subject to market variations and prices will be adjusted to reflect these variations. These adjustments may affect the average monthly discount.

  9. What’s New • Leagues Earn Over $83,000 in First Quarter Big Ticket Income • Checks will be sent to each league when payment is received from manufactures following a compliance audit • To ensure proper credit, forward copies of quarterly newsletter articles to InvestInAmerica@cucorp.com • Materials were due by 4/30/2010 • Credit union commission pool exceeds $325,000. • Endorsing credit unions will receive their portion of the fund when payment is received from manufacturers • Credit unions earning $50 or more will receive a check • Funds for credit unions earning less than $50 will be held and added to future earnings until the total reaches the $50 threshold

  10. What’s New Promote CompleteTax for the 2011 Tax Season • Now is the time for credit unions to consider CompleteTax for the 2011 tax season • Credit unions and LSC’s will soon receive a marketing piece designed to inform credit unions on the benefits of offering CompleteTax over Turbo Tax • In June, credit unions will receive a CompleteTax survey to gauge the level of credit union support for the 2011 tax season • LSC’s are asked to share this information and encourage credit union participation • Details at: ttp://www.lovemycreditunion.org/Invest_in_America_CompleteTax_451.html

  11. Updates Encourage Credit Unions to Market “Moving Days” Promotion • Spring and summer are the most popular times to move as members look to get settled in before the school year starts • On May 6, credit unions received a “Moving Day’s” campaign e-mail and text for a similar e-mail to send to their members • Credit unions should be encouraged to utilize this E-mail, Allied Van Lines specific web banners or other marketing materials (found at: http://www.lovemycreditunion.org/Allied_Marketing_Materials_369.html)

  12. Online Marketing Campaign CUcorp Will Utilize $1.4 Million in Marketing Funds During the 2nd Qtr to Promote IIA and Sprint! • Objective: • Increase consumer brand and program awareness • Increase traffic on www.LoveMyCreditunion.org • Create incremental sales for our partners • Online campaign will include: • Display advertising • Search • Targeted direct marketing via e-mail

  13. Updates LoveMyCreditUnion.Org Traffic Results (Jan-April 2010) • 1,081,351 Visits • Top Ten Most Visited Pages: • Home • GM Save • Chrysler Save • Online Media Landing • Overall Save • Find a Credit Union • Auto Buying Articles • GM Lease Participating Credit Unions • GM FAQs • Join a Credit Union • States With the Most Visits: • Michigan • California • New York • Pennsylvania • Texas

  14. LoveMyCreditUnion.Org Traffic Results (Jan-April 2010)

  15. League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST* April 21 July 14 October 13 Access Information Phone: 888-742-8686 ID: 9691663 Monthly updates via PowerPoint Presentation will be emailed on: May 19 June 16 August 18 September 15 November 17 December 15 Future League Communications *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

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