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Cultural Heritage Travelers

AGENDA. American Express Business InsightsWho is a Cultural

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Cultural Heritage Travelers

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    1. Cultural & Heritage Travelers © 2010 American Express Travel Related Services Company, Inc.  All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and affiliates ("American Express"), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.

    2. AGENDA American Express Business Insights Who is a Cultural & Heritage Traveler? Why are Cultural & Heritage Travelers Important? How to Reach the Cultural & Heritage Traveler? Q&A

    3. AMERICAN EXPRESS BUSINESS INSIGHTS

    4. Who is a Cultural & Heritage Traveler?

    5. Identifying a Cultural & Heritage Traveler

    6. Key Differences in Travel Behavior

    7. Who is the Cultural Traveler?

    8. What Attracts the Cultural Traveler?

    9. Case Study: Philadelphia, PA & San Diego, CA

    10. Why are Cultural & Heritage Travelers Important?

    11. Broader Economic Impact

    12. How to Reach the Cultural & Heritage Traveler?

    13. How to Reach the cultural traveler?

    14. THANK YOU americanexpress.com/businessinsights

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