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MOSHITO MUSIC CONFERENCE & EXHIBITION 2 nd September - Museum Africa The SABC PBS Radio Year In Review Thami Ntent PowerPoint Presentation
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MOSHITO MUSIC CONFERENCE & EXHIBITION 2 nd September - Museum Africa The SABC PBS Radio Year In Review Thami Ntenteni : Head of PBS Radio . TABLE OF CONTENTS. Key strategic pillars informing the PBS Radio Mandate Key deliveries to-date Changing Media Landscape

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slide1

MOSHITO MUSIC CONFERENCE & EXHIBITION

2nd September - Museum Africa

The SABC PBS Radio Year In Review

Thami Ntenteni: Head of PBS Radio

table of contents
TABLE OF CONTENTS
  • Key strategic pillars informing the PBS Radio Mandate
  • Key deliveries to-date
  • Changing Media Landscape
  • PBS Radio Content Breakdown
  • 2010 FIFA Soccer World Cup
  • Way Forward
slide3

PBS RADIOSTRATEGIC PILLARS

BROADCASTING FOR TOTAL CITIZEN EMPOWERMENT

Quality and Relevant PBS Content (Thematic Approach)

PEOPLE

OPERATIONS

FUNDING

TECHNOLOGY

GOVERNANCE

CORPORATE GOALS

REGULATORY FRAMEWORK: ICASA Licence Conditions

LEGISLATIVE FRAMEWORK: Broadcasting Act, ECA, and other

CONSTITUTION: Bill of Rights

slide4

BUILDING BLOCKS FOR SABC STRATEGY

  • Corporate Goals
  • Organisational Values
    • Conversations & Partnerships
    • Building a Common Future
    • Restoring Dignity
  • Strategic Pillars
    • People
    • Operations
    • Funding
    • Technology
    • Corporate Governance

Inform strategic objective of Total Citizen Empowerment

Inform the key goals and objectives within the current performance management framework

broadcasting act
BROADCASTING ACT
  • As per the Charter the SABC, as a public broadcaster, in pursuit of its objectives and in the exercise of its powers, enjoys freedom of expression and journalistic , creative and programming independence as enshrined in the Constitution.
  • The SABC must encourage the development of South African expression by providing, in the SA official languages, a wide variety of programming that:
    • Reflects South African attitudes, opinions, ideas, values and artistic creativity;
    • Displays South African talent in education and entertainment content;
    • Offers a plurality of views and a variety of news, information and analysis from a South African point of view;
    • Advances the national and public interest
  • The Public Service must, inter alia:
    • Reflects both the unity and diverse cultural and multilingual nature of SA and all its cultures and regions to audiences;
    • Enrich the cultural heritage of SA by providing support for traditional and contemporary artistic expression
pbs radio positioning statement
PBS RADIOPOSITIONING STATEMENT

CORPORATE VISION

  • Broadcasting for Total Citizen Empowerment.

Divisional Ethos

  • Championing the right to TOTAL CITIZEN EMPOWERMENT, by delivering
  • Public Broadcasting Service mandate in order to accelerate
  • the transformation of South Africa into a winning nation.

Divisional Mission

  • Broadcasting content that informs, educates, entertains and inspires
  • the public through innovative, authentic and transformative
  • programming which seeks to restore the dignity of the
  • South African citizenry and facilitate the ideals of nationhood.
challenges of the changing media landscape
CHALLENGES OF THE CHANGING MEDIA LANDSCAPE
  • The current funding model of the SABC is as follows (taken to the nearest decimal):
    • Commercial Advertising: 72%
    • Licence: 18%
    • Other Revenue : 3%
    • Government Grant : 7%
  • This funding model of the public service broadcaster compels the public broadcaster to combine its public service delivery with playing in the commercial space for revenue generation; this then exposes the SABC to the vicissitudes of the market
  • Due to the technological developments and the new business models there are blurring of lines between; fixed telecommunications, mobile communications, broadcasting and the Internet Protocol based communications
  • Three new primary radio licences will be awarded during the year 2010 to begin broadcasting in 2011 in Gauteng, Cape Town and Durban and surrounding areas
  • Digital technological platforms like DTT which is under testing and many others such as DAB, DAB+, DRM, Internet Radio, Satellite Radio, Visual Radio will contribute to further market segmentation and narrow-casting
challenges of the changing media landscape1
CHALLENGES OF THE CHANGING MEDIA LANDSCAPE
  • The new public service broadcasting Bill is in parliament and may herald a new era:
    • The SABC may receive more funding from parliament
    • The SABC may be limited in the amount of advertising it can raise
    • Members of other broadcasting tiers (commercial and community) may apply for funding for public service programmes
  • Media consumption patterns are ever-changing requiring more and more different ways of reaching the listeners and viewers – introduction of new receivers and storage devices require radio or entertainment content to be on different platforms
  • Due to the different content storing devices consumers receiver what they want, when they want and through a receiver they want - mobile phone handsets have huge capacity for music downloads and audio-visual content
  • Through government intervention the cost of cell-phone rates is coming down and therefore encouraging more and more downloading of content to be competing with traditional media
  • According to http://link.wits.ac.zathere is a significant growth of Internet users reaching 5.3 million and broadband subscribers reaching 1.07 million , the broadband technology brings is huge capacity that enables the users to download large volumes of content
executive summary
EXECUTIVE SUMMARY

AUDIENCE PERFORMANCE

  • The consolidated PBS Radio shows a stable trend of 57% audience market share as per March to July SAARF RAMS from the 56.6% audience share according to SAARF RAMS January to June 2010
  • TSL (Time Spent Listening) increased from a 19.88 to 20.00
  • Six PBS radio stations are among the National Top Ten radio stations
  • There were mixed responses to the impact of 100% African music played on the PBS radio stations – a research has been commissioned to test the impact
pbs radio format discriptions
PBS RADIO FORMAT DISCRIPTIONS

EXAMPLE OF MOST PBS RADIO LICENCE CONDITIONS

    • Public Service division licence
    • Full spectrum service
    • Local Content as in:

- the different genres

- music in different music genres

    • Programming that reflects the diversity of South Africa religions
    • Reflect cultural and traditional needs
    • Programming that caters for diverse interests as in health and gender issues
    • Current Affairs and News stipulations
    • Children programming
    • Educational programming
    • Drama
    • IKB

OTHER RADIO STATIONS

  • R2000, TRUFM, SAFM, CHANNEL AFRICA

COMMUNITY RADIO LICENCE

  • XK FM
airtime breakdown
AIRTIME BREAKDOWN

The airtime breakdown for the 15 PBS radio stations was as follows:

  •  Total broadcast hours for 15 radio stations: 131 400 hours
  • Total ICASA b/c period (05h00-23h00): 71 175 hours
  • Total hours for Mandate utilized during the fiscal: 53 638 hours
  • PBS Radio can confirm the use of an average of 75% of prime ICASA broadcast time towards spoken word content that delivers on the ICASA public service mandate and SABC corporate goals of nation building
icasa broadcast time breakdown 05h00 23h00
ICASA BROADCAST TIME BREAKDOWN (05H00-23H00)

During the ICASA B/C period in a year 75% of available time i.e. 53 638 hours is used towards spoken language and 25% is used towards music.

music v s spoken word content across 24 hours
MUSIC v/s SPOKEN-WORD CONTENT ACROSS 24 HOURS
  • As per ICASA Licence conditions PBS Radio delivers an average of:
    • 58% Spoken Word content and
    • 42% Music content
icasa music mandate quota
ICASA MUSIC MANDATE QUOTA

ICASA music quota: 40%/60% SA/International

2009 10 fiscal pbs radio delivery
2009/10 FISCAL PBS RADIO DELIVERY

Total hours per year: 23 073 hrs

SA Music: 62% = 14 305 hrs

International Music: 38% = 8 767 hrs

PBS Radio delivered 62%/38% SA/International Music

2010 context
2010 CONTEXT

PBS Radio programming was informed by the following:

  • Promoting Nation Building
  • Promoting Patriotism
  • Combating Racism
  • Combating Xenophobia
  • Promoting & Conservation of SA & African Heritage
  • Promoting FIFA Development Programme

To this end it:

  • PBS Radio wanted to give the world cup patronage from abroad and “African Experience”
  • It was therefore decided that for the duration of the world cup PBS Radio stations would schedule and play 100% African

music broken as 85% SA and 15% African and Africa Diaspora music

pbs radio music delivery from 1 may 31 july 2010
PBS RADIO MUSIC DELIVERY FROM 1 MAY – 31 JULY 2010
  • During the period 1/5/2010 – 31/7/2010 PBS Radio delivered:
    • 94% SA music
    • 6% Africa music and
    • 0% International music
way forward
WAY FORWARD
  • PBS Radio decided to extend the 100% Waya Waya SA and African music to the end of September
  • The reason was based on the fact that SABC PBS radio stations have always upped the SA music quota for the month of September since it is Heritage Month
  • As part of being listener focused PBS Radio has commissioned research to gauge the impact of having played the 100% African music
  • This will be done by the internal Market Intelligence
  • The outcome thereof may influence the amount of SA music played currently on the different radio stations as an increase to the self-imposed internal quota of 60% SA music
  • The research may also throw light on the preferred music genres and the times when certain songs are being played
conclusion
CONCLUSION
  • The world over is seized by intellectual debates on how public service broadcasting can preserve its pristine existence but remain relevant without assimilating commercial values both in programming and sustenance
  • PBS Radio is resolved to constantly increase the percentage of South African music on its platforms, as demonstrated the percentage is currently at 62% as against a target of 60% - the consolidated percentage of the radio stations can reach a target of 65% or even 70%
  • However, SABC PBS Radio also needs to ensure that in its programming content, both spoken-word and music, does take cognizance that South Africa is part of the “Global Village” and exposes the citizens to other cultures
  • As indicated above, the competitive arena is quite tough, we should therefore guard against good intentions being an antithesis of the desired effect – i.e. PBS Radio stations losing their audiences to competition