A view on content. By Jan Færch, Content Manager, Sonofon A/S. Agenda. Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network. Short Introduction. Jan Færch Data specialist (datanom C++) Marketing Manager (IAA diploma) Started in Sonofon in 1999
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By Jan Færch, Content Manager, Sonofon A/S
Ticket to play
Julie Concert i Aarhus, Kolding og Copenhagen with VIP treatement for Stamkunder.
Paid for by SonyEricsson
Meet n greet with Julie Bertelsen.
Paid for by BOX
Email campaign towards stamkunder.
Buy your music on your mobile – get 10 tracks for free.
Split payment Sonofon/Box
POS material in All Sonofon Shops
Paid for by SonyEricssonBox.dk and Sony Ericsson partnership
First 10 tracks for free for VIP costumersBundling ”Buy a musicmobile – get 5 free tracks”
Bannermarketing of selected artists marketing via eventsPrint adds
Kolding – 12. maj
Viborg – 18.-19. maj
Odense – 18.-19. maj
Frederikshavn – 25.-26. maj
Herning – 26.-27. maj
Skive – 31. maj – 2. juni
Sønderborg – 1.-2. juni
Hillerød 8. juni
Holstebro – 16. juni
Thisted – 22.-23. juni
Slagelse 29. juni
Horsens – 29.-30. juni
Ringkøbing – 7. juli
Ebeltoft – 27. juli
Dybvad – 11. august
København – 17. - 18. august
Demo of Walkman phones og loudspeaker solutions
Demo of TrackId
Service where the mobile records 20 sek of a song playing, recognizes it and offers the costumer to buy it (one klick) on the E•go portal.SonyEricsson and Sonofon Music tour