The TecChannel Expert Community - More Knowledge Together

1. The TecChannel Expert Community-More Knowledge Together

2. The network for IT experts The TecChannel Expert Community is the knowledge network for all technical IT experts and IT managers. Community members receive a bundle of all relevant practical information. The exchange of information and networking within the community enable members to manage their constantly growing volume of IT tasks more efficiently. The product-oriented concept of the TecChannel Expert Community provides IT experts at all times with other participants who are facing similar challenges or are working with comparable IT infrastructure. If someone has a question, an evaluation system gives him the facility to quickly find suitable community members and to grade their professional qualification.

3. Functions Users post their own profile and use the community for extensive communication purposes. Personal home page with relevant news, tests, questions and articles from the community as well as from other websites. Evaluation system + search function leads to experts in specific categories - such as specialists in security and network infrastructure or in individual products and product groups. (coming soon) Participation in TecChannel reader tests (specialist users)

4. Functions • Personal home page • Communicator • (Profile, news, etc.) Flexible info module: - e.g. article from spec. subject areas - Product news - Workshops - etc.

5. Community advertising options - overview Reader test. Personal mailshots Telegrams. Expert Groups Expert recruitment Display ads including targeting

6. Community advertising options - Reader test Selected readers test the product provided. The results are published in the specific product area. The results and the comments produced achieve high reach figures and a "word of mouth" effect on the web. The sponsor has the facility to comment on the test. Comprehensive promotional measures accompany the test.

7. Pricing - Reader test Scope: Detailed tests Special: Evaluation function for sponsor Position of the test results: In the product area Application: Home pages of members (MPU) Period: Product-specific (from one month) Package: More than 2 million PIs through advertising, sponsorship of the product area, high market research input, leads for the testers Price: from € 5,000

8. Community advertising options – Personal mailshots Individual mailshots to community members Selection of individual recipient criteria possible (product interest, position, company size, etc.) Individual design of a high-quality HTML mailshot Short-term opportunity to reach a highly relevant (registration of community members!!) target group

9. Pricing - Mailshots Scope: Approx. 1,000 characters including images, etc. Link: To the customer's landing page Recipients: Selected community members Price: CPM € 800 + € 500 production

10. Community advertising options - Telegrams The telegram is an exclusive text insertion on the individual home page of each user. Landing page/ customer website

11. Pricing - Telegrams Scope of telegram: 500 characters Link: To the customer's landing page Position of telegram: Exclusively on the home page Period: 1 month Price: CPM € 210

12. Community advertising options – Expert Group An "Expert Group" is a group in which users are invited by telegram to a group. Various customer retention measures can be implemented in a group. A sample package: Initial invitation: Mailshot linked to the Expert Group 2 days, Reminder I: Telegram linked to the Expert Group 2 days, Reminder II: Mailshot linked to the Expert Group 2 days, Duration of group: 60 days exclusive Price: from € 10,000

13. Key feature - Expert Group Groups bring users with the same interests in products and technologies together at a pan-regional level The aim is to have multiple groups, the topics of which are as diverse as the components in a server room. The groups are useful for sharing ideas, but they also have a targeting function. A few examples: blade servers, virtualisation, data leakage, green IT, etc. Expert Groups are always very individual communication concepts, which are produced jointly with agencies/customers.

14. IT careers – Expert recruitment • Use the TecChannel community to present your company to users and find your ideal candidates. • Flow – two paths lead to ideal candidates: • You also generate additional awareness by inserting a telegram directly in your company profile with a link to your job description • Your company is linked MPU, wallpaper or mailshot for a duration defined in a heading.

15. Display ads Leader board 728 x 90 pixels

16. Display ads Skyscraper 120 x 600 pixels

17. Display ads MPU 300 x 250 pixels

18. Prices (CPMs) Leader board Skyscraper MPU Wallpaper (CPM) (CPM) (CPM) (Day) Home page € 180 € 190 € 210 € 800 Subject € 200 € 210 € 230 € 500 areas Surcharge on the CPM for targeting: 25% for 1st criterion, 40% for the 2nd and 3rd criteria respectively. Max. 3 criteria bookable. Minimum booking budget Customer discount tariff is € 1,000 2,500 5% 5,000 7.5 % 7,500 10% from 10,000 12% All prices are valid from 07/2008. (CPM = Cost per thousand). All prices are subject to statutory VAT.

19. Targeting (coming soon) • Targeting offers ideal target group definition for efficient advertising: • Bookable criteria: • Position • Company size • Industry • A percentage surcharge is added to the standard CPM for the advertising medium booked for each criterion: • 1 criterion: 25% surcharge on the standard CPM • 2 and/or 3 criteria: 40% surcharge on the standard CPM • The criteria can be combined with one another as required. Max. 3 criteria bookable.

20. We look forward to your call Jan Hantke Advertising Manager Telephone: +49 (0)89/3 60 86 – 628 Email: jhantke@TecChannel.de Alexandra Gorski Key Account Manager Telephone: +49 (0)89/3 60 86 – 592 Email: agorski@TecChannel.de IDG Business Media GmbH Lyonel-Feininger-Straße 26 D-80807 München http://www.TecChannel.de Carolin Grünwidl Trainee Media Consultancy Telephone: +49 (0)89/3 60 86 – 778 Email: cgruenwidl@TecChannel.de