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Piladies GmbH Business Plan

This business plan outlines the introduction of Pilades as a training system, the market analysis, targeted customers, marketing strategy, location and building plan, offered services, and financial plan.

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Piladies GmbH Business Plan

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  1. Pilates Center Piladies GmbH Business Plan Laura Osorio Gonzalez (4007156) Karya Uysal (4007167) Thomas Derra (4020119)

  2. Content • Business Description & Introduction • Pilates as training system • Piladies GmbH • Market Analysis • Targeted Customers • Competitors • Marketing strategy • Location & Building Plan • Offered Services • Number of customers • Offered Rates • Financial Plan • Investment & Depreciation Costs • Investment Funding & Financing Costs • Labour & Utilities Costs • Self Costs Calculation • Revenue • Cashflow Calculation • Conclusion

  3. Business descrıption and ıntroductıon Pilates as training system • Nowadays Pilates is one of the most preferred training systems on the fitness market. Being advertised and also personally used by celebrities makes it also one of the trendiest. It uses a persons own body weight and can be done on a Pilates reformer machine or on a mat according to the difficulty level, that the customer wishes to use. Modifications of the exercises allow the variation of difficulty ranging from beginner to advanced. • Because Pilates only requires a machine that can do multiple movements or a mat, it can be done also in small places as oppose to huge fitness studios with 1000 different machines. • It is a gentle yet very challenging mind-body workout. With each move the whole body will be conditioned. • Pilates provides flexibility and strength which reduces the risk of injuries.

  4. Pilates as training system • Top 20 fitness trends for 2016 red marked trends can be covered by Pilates training Pilates market has growing potential

  5. “pıladıesGmbh” • Our business focuses on the trendy and widespread training system of pilates. • We want to offer: Pilates at a sports center for women Classes of different difficulties Personal support service Small classes, that create a feeling of community A surrounding in that everyone feels comfortable and likes to spend freetime. • Legal form: GmbH (Company with limited liability) with a minimum founding capital of 25000€

  6. Market analysis Targeted customers • Our main target customer type are woman of all ages and careers: • Working women who do not have 2-3 hours to spend in a fitness studio. • Moms who do not have a lot of personal time. • Pregnant women who need activity during pregnancy. • Women who prefer training with their own bodyweight instead of heavy additional weights or who are bored of pure cardio but also don’t want weights or lifting. • Elderly women who are still active and in the search of a body-conditioning training options. • Elderly women who need physical rehabilitation.

  7. Competitors Mrs. Sporty Jülich (general fitness club) 43,99€-53,99€ monthly What makes Piladies GmbH more interesting for customers? • Pilates, especially with its variations, is more interesting and trendy • Bodyweight exercises with different levels of difficulty Easy for beginners, challenging for advanced • Feeling of community because of training in classes

  8. Marketing strategy • The most important marketing factor in the fitness industry is recommendation. satisfied customers are most important bring-a-friend campaigns • Social media provides: representation of Piladies GmbH platform for pictures communication of events • Attractive outer appearance makes the center interesting for walk-in customers. Very low costs for marketing!

  9. Location & building plan AachenerStraße 44 52428 Jülich Density: 90.4 km2 Population: 34047Male: 17 047 Female: 17 000 Location description: Residential Medical Praxis

  10. Location & building plan Total Area: 300 m2 • General course room (70 m2) • Pilates reformer course room (80 m2) • Personal training course room (30 m2) • Kindergarden (30 m2) • Toilets/Showers/Locker room (30 m2) • Reception/ General Area/ Coffee lounge (60 m2)

  11. Offered services • Weekly Classes that cover up gentle and also intense body conditioning workouts. • 1 by 1or couple workouts that are provided by the personal trainer. • Child care during workouts. • Rehabilitative workouts for injured or elderly. • Special Workouts for pregnant women.

  12. Offered services 1 Hour Classes Timetable FOR PILADIES - Weekdays 30 Minute Classes Arrangement with the Personal Trainer Kindergarten Opening Hours

  13. Offered services Timetable FOR PILADIES - WeeKend

  14. Number of customers • 17 000 women live in Jülich. • Studies reveal that an approximate of 10% of the German population are enrolled in a Fitness Studio (1700 women in Jülich). • We assumed that 25% of these 1700 women will become members of Piladies, in addition to 75 women from surrounding areas.  Piladies GmbH will expect to have 500 members. • Assuming each member participates on 3 courses per week, 1500 visitors will be expected per week. • A one-time membership fee of 15 € is required from each member in order to register, which will contribute to the revenue of the first 3 years. • We assume, that on the 5th and 10th year in the running of our establishment a circulation of members will take place, where 250 previous members will be replaced by new ones (additional membership fee added to the revenue of the respective years).

  15. Offered Rates • Rate 1: Sample day  15 € • Rate 2: Single personal training session  50 € • Rate 3: 6 personal training sessions  270 € • Rate 4: 12 personal training sessions  450 € • Rate 5:Monthly Standard Membership Rate (Pilates-Reformer & General courses)  50 € • Rate 6: Monthly Kindergarden Service  10 € (additional to the membership Rate)

  16. Financial plan Investment & depreciation costs

  17. INVESTMENT FUNDING & FINANCING COSTS 70% of the total investment will be covered by a bank loan over a period of 10 years and with an annual interest rate of 6%. * in Euro

  18. Labour & UTILITIES COSTs

  19. Self costs calculation * in Euro

  20. Revenue We assume that Piladies GmbH will begin with a 70% utilization capacity on its first year. On the second year it will run at its 85% capacity until the third year where it will reach its 100 %.

  21. Revenue

  22. Cashflow calculation * in Euro

  23. Cashflow calculation * in Euro

  24. Conclusion • Total dividend cumulated over ten years: • 994934 € • From the first year on a dividend can be paid. • The dividend will be paid very stable after the first two years.

  25. Conclusion • The Pilates center “Piladies GmbH” will be a profitable company. • Pilates as a form of training will stay a trendy and successful sport in the future because: training in groups is more fun Pilates has a spiritual side Pilates is a training for the whole body

  26. Sources • http://iwellnesslife.com/reduce-back-pain-pilates/ • http://bamboorevenue.co.uk/ • Fitness trends 2016: ACSM`sHealth & Fitness Journal. 19(6):9-18, November/December 2015.

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