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Estimation of enterprises' goals. 4-3 組 9831010 謝亞涵 9831027 徐佩辰. Well writing = Well-Designed Goals. Challenging yet attainable Low goals do not motivate. High goals motivate if they can be achieved. Written down Focuses, defines, and makes goals visible.

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estimation of enterprises goals

Estimation ofenterprises'goals

4-3組

9831010 謝亞涵

9831027 徐佩辰

well writing well designed goals
Well writing=Well-Designed Goals
  • Challenging yet attainable
    • Low goals do not motivate.
    • High goals motivate if they can be achieved.
  • Written down
    • Focuses, defines, and makes goals visible.
  • Communicated to all necessary organizational members
    • Puts everybody “on the same page.”
  • Written in terms of outcomes, not actions
    • Focuses on the ends, not the means.
  • Measurable and quantifiable
    • Specifically defines how the outcome is to be measured and how much is expected.
  • Clear as to time frame
    • How long before measuring accomplishment.
slide3
Nike
  • 成為氣候平衡(Climate Neutral)公司,並將致力於發展永續創新設計之產品。
  • Written in terms of outcomes, not actions
  • 2011年之前使所有Nike品牌的工廠、零售店及業務部門實現「氣候平衡」,並限制生產會造成氣候暖化的氣

墊鞋,減少了其氟

化氣體的含量。

  • Clear as to time frame
slide4

每年全球生產超過2.35億雙Nike球鞋的Nike公司希望在2011年之前能使用更環保的材料製鞋及包裝,成衣生產部份計畫於2015年之前達到該目標,機械設備則訂於2020年之前達到。每年全球生產超過2.35億雙Nike球鞋的Nike公司希望在2011年之前能使用更環保的材料製鞋及包裝,成衣生產部份計畫於2015年之前達到該目標,機械設備則訂於2020年之前達到。

  • Measurable and quantifiable
  • Written down
  • Communicated to all necessary

organizational members

slide5

在2011年之前將投資3.15億美元於社區青年運動社團。在2011年之前將投資3.15億美元於社區青年運動社團。

  • Measurable and

quantifiable

  • Clear as to time frame
  • Challenging yet

attainable

資料來源:Nike公司公佈年度企業社會責任報告

圖片:網路

slide6
宏達電
  • 宏達電創立於民國86年5月,是全球手機產業創新與設計領導者,秉持Quietly Brilliant的理念,期望以謙和的態度,造就美好事物,品牌定位信念是消費者絕妙的親身體驗,勝過千言萬語
    • Written in terms of outcomes, not actions
  • 從民國88年自行設計第一款觸控智慧型手機開始,至今已推出超過50款智慧型手機,期望進一步簡化人們接收資訊的方式,並寄望未來持續將風格與深度融合在手機和手機使用方式之中。
    • Clear as to time frame
slide7

宏達電執行長 周永明:目前,消費者仍覺得智慧型手機太複雜,感覺上不像是給消費者用,比較像工程師做給自己高興的產品。 所以我們今年推出HTC Sense。HTC Sense就是要讓使用者用起來「好用」,而不是人去屈就機器。

    • Challenging yet attainable?

資料來源:天下雜誌 2009年7月 425期

slide8

公司發展遠景之有利因素

    • 1. 與業界領導廠商合作,一起促成產業趨勢改變。
    • 2. 與主要電信業者的長期合作,了解消費者的需要。
    • 3. 市場規模持續成長,多元化的行動數據服務吸引大眾 消費市場。
    • 4. 企業文化改造,強化經營團隊實力,提升全球品牌策略之執行。
    • 5. 合作無間的團隊,良好的執行力,落實全球運籌與成本控制。
    • 6. 國內產業基礎設施完整
    • Communicated to all necessary organizational members
    • Measurable and quantifiable?
    • Written down

資料來源:宏達電 2009年 營運報告