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THE STERLING GROUP VIETNAM TOUR 6-10 SEPTEMBER 2010

THE STERLING GROUP VIETNAM TOUR 6-10 SEPTEMBER 2010. Tour party members:- Professor David Cardwell Cambridge Dr Tom Cross Nottingham Professor Guy Houlsby FREng Oxford Emeritus Professor Trevor Page FREng Newcastle Dr Richard Scott Durham Dr Marios Soutsos Liverpool.

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THE STERLING GROUP VIETNAM TOUR 6-10 SEPTEMBER 2010

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  1. THE STERLING GROUP VIETNAM TOUR 6-10 SEPTEMBER 2010

  2. Tour party members:- Professor David Cardwell Cambridge Dr Tom Cross Nottingham Professor Guy Houlsby FREng Oxford Emeritus Professor Trevor Page FREng Newcastle Dr Richard Scott Durham Dr Marios Soutsos Liverpool

  3. Promotion channels – Pre-event

  4. Brochure about the Sterling Group & the Tour 450 and 850 copies distributed in Hanoi and HCMC respectively

  5. Promotion channels – Post-event

  6. News on the most popular on-line magazines in HanoiBanner on the most popular on-line magazine in HCMC

  7. News on popular local newspapers

  8. News and full details on BC & EducationUK websites

  9. PR articles on VietnamNet & Sinh Vien (Student) Vietnam

  10. PRE-EVENT BRIEFING Strong drive to increase UK-Vietnam links Institutions in Vietnam very keen to work with UK universities Market for Vietnamese students wishing to study abroad is increasing rapidly Considerable investment already from France and Germany UK involved with the upgrading of Danang University to full international status SG Tour is now a key event for the British Council Joint BC/SG for up to £50k funding

  11. PRE-EVENT BRIEFING Total Number of International Students: 671,616 Increase: 7.7% • Top Countries for % change: • Vietnam 46% • Nepal 30% • Saudi Arabia 28% • China 21% • Brazil 16% Vietnam will be one of the TOP 5 sending countries by 2013

  12. HANOI 15 lectures 7 universities 865 students 15 meetings

  13. HANOI BC hosted dinner: 13 senior representatives from Hanoi universities

  14. HO CHI MINH CITY 23 lectures (+ Int. School) 8 universities 1391 students 9 meetings

  15. PUBLIC MEETINGS Hanoi & HCMC 75 at each

  16. DANANG

  17. Danang University Established 1975 : 36000 full-time students + 60000 part-time students 8 campuses (all in Danang) Danang University of Technology Established 1975, university status 1994 19000 engineering students: 15000 full-time + 4000 part-time Links with France, Germany & USA already Aim is to bring DUT up to full international status UK involvement Support of Vietnamese & UK governments British Embassy and British Council Peoples’ Committee of Danang pro UK and independent of MOET Timing is very good for the UK and the SG

  18. DANANG: BC’s Comments:- • The University of Danang (UoD) is one of the 3 regional universities with autonomy (apart from VNU Hanoi & HCMC). • UoD has been identified to be upgraded to an International Standard University (DIU) • Management: Ministry of Education & Training (MoET) • Coordinator: British Council Vietnam • Partner: A consortium of UK universities • Fund: Vietnamese Government, UK universities • Progress: a tender for a Feasibility Study to be sent out early October • University of Technology under UoD works closely with industries to fund their research and create post-study employments for students. • UoD’s former President has recently become Vice Minister of Education. • Rector of UoT (who has recently been appointed to be UoD President) expressed interest to work closely with the Sterling Group in the future in the DIU project.

  19. HANOI: Student Feedback (HCMC Similar)

  20. HANOI: Student Feedback HCMC: Student Feedback

  21. SOME TOUR PARTY OBSERVATIONS There are many extremely able students. But, even with Vietnamese scholarships, many need additional funding and we need to get the message across that it is still worth applying to the UK Not unusual for university staff to teach at different levels in different types of institutions (e.g. city and village) to improve their standard of living There are a plethora of management posts in the universities (anyone with a PhD or MSc, particularly from abroad, seems to have one) Few university staff are over 40 years old leading to a lack of professional guidance and advice as to how they, and their universities, might best develop Possibly scope for the SG to assist universities with staff development, technology transfer, entrepreneurism etc. Needs prioritising and, preferably, Ministerial approval

  22. SUMMARY 3rd visit to Vietnam: SG now a long way up the learning curve Considerable advance publicity Key event for the British Council Lectures, meetings, public talks, dinner, press interviews Very successful visit to Danang University of Technology Strong support from British Embassy and British Council £50k funding bid SG able to assist with university management issues etc Fits with current UK-Vietnamese Government policies

  23. TOUR PARTY FEEDBACK

  24. Thank you:- Tour party British Council

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