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Sample collection. Broadband Growth. Source: The Strategis Group. Adequacy of Credit Spreads Questionable (US : against TB-10yr, Korea : against TB-3yr). Source : Korea – The Korea Securities Dealers Association. US – Bloomberg. Reward 프로그램과 캠페인 프로그램의 역할.

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    Presentation Transcript
    1. Sample collection

    2. Broadband Growth Source: The Strategis Group

    3. Adequacy of Credit Spreads Questionable (US : against TB-10yr, Korea : against TB-3yr) Source : Korea – The Korea Securities Dealers Association. US – Bloomberg.

    4. Reward프로그램과 캠페인 프로그램의 역할 Campaign 프로그램 Reward 프로그램 Reward program과 Campaign program은 고객과의 Interactive커뮤니케이션 통로 • Continuous Communication Model • Mass Approach • Discrete Communication Model • 개별적 Approach Loyalty Company Relationship의 Depth Communication Reach의 단축 Recognition (우대, 인정) Say thanks (초기 Rewards) Improves (향상된 Rewards 제시) Asks (혜택,조건제시 /행동 요구) Reward Program Campaign 프로그램과 Reward 프로그램을 통한 고객관계 강화 모델 CreateLoyal Customer Answers (프로그램 인지/참여) Actions & Enjoys (지속구매 /추가혜택) Perceives & Reinforce (Reward획득지연 /강화된 행동) Campaign Program More active (구전/추천 /옹호) Customer Relationship 기간

    5. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 14 포인트, 진하게 • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ 1 2 3 4 5 6 Corporate Corporate • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ 이 부분은 목차내용을 쓰시면 됩니다 이 장표에 대한 핵심내용 요약 Introduction Sub heading ABL Sample ( 헤드라인 2줄 이하) Project Scope(14포인트 진하게)(Unit: Billion Won) • the layouts can be • 이것은 기본 포멧입니다 • 반드시 이것을 카피하여 입력하셔야 우리포멧에 맞는 bullet이 나옵니다 1단계 • 이것은 기본 포멧입니다 (줄간이 좁은 예) • 반드시 이것을 카피하여 입력하셔야 우리포멧에 맞는 bullet이 나옵니다 지역 공동 재송신케이블 TV ①②③④⑤⑥⑦⑧⑨⑩⑪⑫⑬⑭⑮ Sunset box는 헤드라인과 중복되지 않으면서헤드라인에 대한 결과내용제시, 쓰지않아도 됨 수주▼ ▲1차계약 Source: 1. ??

    6. Corporate Corporate Corporate • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ Process • dfdkjlfjaslfc • ㅇㄹㄴㅁㅇㄹ 1단계 2단계 3단계 “Re-Positioning” “Re-Marking” “Re-Focusing” 1단계 2단계 3단계 4단계 4주 2주 4주 지역 공동 재송신케이블 TV 다채널 케이블 TV 전국적 케이블 TV 쌍방향 케이블 TV Introduction Sub heading Table, 변형 Table

    7. ` Top Management 예 시 적 D C B ` Top Management A A B C D 변형 Table, 조직도

    8. 목차는 기본포맷에 적어넣되 이렇게 이렇게 ☞ 목 차 • 따로들어 가는 간지성격의 목차는 bold 표시를 해서 • 이렇게 한다

    9. 일정표 February March April May Jun Major Activities wk 1 wk 2 wk 3 wk 4 wk 1 wk 2 wk 3 wk 4 wk 1 wk 2 wk 3 wk 4 wk 1 wk 2 wk 3 wk 4 wk 1 wk 2 wk 3 wk 4 • Planning • Training Needs Study • SS Seminar • Preparation • Seminar • 7 Module Classes • Preparation • Seoul • Pohang • Kwangyang • Case Study • Preparation • Seoul • Pohang • Kwangyang • Expert Training • Preparation • Class

    10. 일정표 주 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 주요 활동 • Kick-off 및 준비작업 • 정보 시스템 비전 및 전략 확인 • 정보 시스템 현상 파악 및 진단 • 우량기업과 Benchmarking • 현 생산관리 업무 및 시스템 현상진단 • 생산관리 및 정보 시스템 Best-Practice 평가 • Gap 분석 • 보고서 준비 및 경영진 보고 • 정보 시스템 전략 수립 • 생산관리 To-Be 모델 도출 • 구체적 실행계획 수립 • 최종보고서 준비 및 경영진 보고 0단계 1단계 2단계 3단계

    11. Determine its impact & approach to trackingffjldlfajdlaflasflasjflasjdflasl 기본도형 + 문장 이용법 Current- Job model technical and non-technical knowledge & skills requirements • the layouts can be 최적화 작업 위6weeks 6weeks 위6weeks 6weeks 최적화 작업

    12. FI 다양한 도형들 3 5 4 2 1 4 2 3 ㅁㅇㄻㅇㄴㄹ ㅁㅇㄻㅇㄴㄹ ㅁㅇㄻㅇㄴㄹ ㅁㅇㄻㅇㄴㄹ

    13. SK Telecom 무선CATV PC통신 신용카드 무선호출 이동전화 이?? 타사제휴B 계열사제휴A 타사제휴A 계열사제휴B 다양한 도형들

    14. 프레젠테이션용 도형응용

    15. Korean Air 44% Hamburgers → 5 companies Pizza → 8 companies Chicken → 3 companies Ice Cream → 5 companies Key Key Sea Air Rail Subway Ground 그래프 응용 CAGR = 91% CAGR = 91%

    16. 그래프 응용

    17. 그래프 응용

    18. 전체 신규/Churn-in 고객 On-line을 통한 신규/Churn-in (단위: 명) 6,849,269 6,451,500 427,3376% 130,1042% 2002 2005 Account Sales Account Service ComplaintManage-ment Monitor&Feedback Lead Generation SalesExecution ActivationOversee • a 조직구성 역할 • a • a • a Incentive제도

    19. 최적화 화살표

    20. 화살표

    21. 화살표, 중심 도형 응용

    22. 조직문화 전문가 조언 국내/해외 사례 Event 회사 Contact 임직원 설문조사/FGM 다양한 그림들

    23. Internet SG Line Items aaa aaaa Build The 밅ube • aaaa • aaaa Plants aaaa aaaa aaaa aaaa Suppliers aaa aaaa Competition Technology • aaa • aaa • Scenarios • A, B, C Consumer Regulation 다양한 그림들 (ABL Sample 하나)

    24. aaa aaa aaa aaa aaa aaa aaa aaa aaa aaa aaaaa aaa aaa sssss aaa a aaaa aaa aaa aaaaa sssss

    25. aaa aaa • aaa • aaa aaa • aaa aaa aaa ㄱ ㄱ • aaa • aaa ㅁ ㅁ a a • ㅁ • ㅁ a ㄱ a a • ㅁ ㅁ

    26. • ㅁ ㅁ ddd ddd rrr rrr rrr ㅁ ㅁ • ㅁ aaa • aaa ddd ddd aaaa aaa • aaa • aaa aaaa aaa • aaa

    27. aaa aaa aaaa aaa aaa aaa • aaa • aaa • aaaa aaaa • aaaa aaa aaa aaaa • aaaa aaaa aaaa aaaa aaaa aaa aaa aaaa • ㅁ • ㅁ ㅁ aaa aaaa • ㅁ • ㅁ ㅁ • ㅁ • ㅁ ㅁ aaaaaa • ㅁ • ㅁ ㅁ

    28. aaaa a • ㅁ aaaa • a ㅁ • ㅁ aaaa • a ㅁ • ㅁ • a a

    29. 1단계 2단계 3단계 aa aaa aaa aa 3주 6주 10주 • ㄱㄱ • ㄱㄱ • ㄱㄱ ㅁ ㅁ ㅁ ㅁ ㅁ Phase II Phase III Phase I aa aa aa Phase I Phase II Phase III ㅁ ㅁ ㅁ ㅁ aa aa aa aa ㅇ ㅇ • aaa • aa aa aa • ㅁ • ㅁ ㅁ • ㅁ • ㅁ • aa • aa ㅁ aa aa • ㅁ • ㅁ • aaa • aa ㅁ aa aa

    30. ㅇ ㅇ ㅇ ㅁ ㅁ ㅁ ㅁ High High High High High High High High High High High High High High High High

    31. aaaaa ㅁ • aaaa • aaa • aaa • aaaa • aaa • aaaa aa ㅁ ㅁ ㅁ aa aaa saaa • ㄱ • ㄱ • ㄱ aa 1999 2000 2001 2002 2003 rrrr rrrr ㄱ rrr rrr ddd rrrr rrr rrrr rrr aaaa aaaa aaaa ㄱ aaaa aaaa aaaa aaaa aaa aaa aaa aaa ㄱ aaa aaa aaaa aaa aaaa

    32. • ㅁ ㅁ • ㅁ • ㅁ aa aa

    33. dddd aaaa a a • ffff • fffff a • a • aaaaa • aaaa • a • a a a a a a a • a • a a a a a a a • a • a ... a a • a • a ... aaaa aaa • aaaa aaa

    34. aaa • aaa aaa • sss • aaa

    35. a a ㅁ rrrr a a a a a ㅁ ㅁ ㅁ    a rrrrr rrrr rrrrr rrrr rrrr rrrrr a • ㅁ • ㅁ • ㅁ  a a rrrrrr a a a ㅁ ㅁㅁ

    36. 고객에 대한 최고의 서비스 제공 Collaborative 영역 TM의 고객응대 역량 강화 상품기획 역량강화 고객가치 기반의 차별화 서비스 제공 Operational영역 고객에 대한 이해 Analytical영역

    37. 1995-현재 aa 1985 • aa 1975 • aa 1965 1945 • aaa 1935 • aaa a • aaa rrrr • aaa a High a rrr rrrr rrrr a rrrrr rrr Low rrr rrr Low High a

    38. a a 1 aaaa 2 aaaa a a aaaaa aa aaa aa

    39. Introduction Sub heading Collar

    40. I T • a Platform • 고객 DW구축 (Analytical영역) 단 계 정 의 우수고객 유지 및 활성화 • Front-end 솔루션도입 (Operational영역) Network • a Customer -centric 전환기 Transfor -mation Enabler • a • Data Cleansing • 매체간 상품의 Life Cycle극대화 고객획득 /개발 상품/서비스 1단계 • TM의역할 및 • 보상체계 강화 • 상품기획역량 강화 • 신상품 소싱체계 강화 CRM기반 구축 Terminal • a • 상품정보체계 강화 • 우수고객중심의 차별화 SVC Offer

    41. Large Volume Small Low High Frequency As-Is To-Be 높음 수익성 낮음 • Coverage를 목표로 한 대리점 체제 • 대리점별 수익성 보다는 고객 확보에 초점을 맞춘 Model • 수익성에 초점을 맞춘 소수의 대리점 체제 • 대리점 보다는 직접망을 활용한 유통구조 Clients Inducement Strategy

    42. FY01 Performance 01 2. Recovering brokerage M/S with improved operating capacity Market share has increased behind the successful launch of the IfLG Trading System coupled with diverse marketing activities LGIS Market share trend Major Activities ■ Proactive sales by recruiting sales experts ■ Introduction of a new online HTS (ifLG Trading) and aggressive marketing ■ Opening of 19 new sub-branches ■ Increased international M/S using enhanced resources ■ Introduction of performance-based compensation system to encourage top performance 11% Samsung 10% 9% LG No.2 8% No.5 7% 1Q01 2Q01 3Q01 1Q02 2Q02 (end-May) 4Q01

    43. 01 FY01Performance 3. Growing Asset Management Business Increasing balance of BCs backed by emphasis on improving asset management business Balance of BCs* Major Activities (Unit:Wtn) ■Establishment of performance-based compensation system to encourage superior performance ■Developing high quality products using fund performance evaluation system ■ Increase ability to serve clients by training professional wealth advisors (Financial Planners) 170 170 Market 154 21.4 20.7 Samsung 19.2 10.3 8.0 7.6 Hyundai LG 7.3 6.1 6.6 Mar 2001 Mar 2002 Jun 18, 2002 *BCs: Beneficiary Certificates

    44. FY01 Performance 01 4. Maintaining No.1 position in Investment Banking (IB) Maximize income from investment banking by utilizing competitive edge in new business areas Major activities IB business breakdown New business ■Shift from traditional corporate finance businesses into new business areas ■ Establish new revenue sources such as privatization, restructuring, consulting, and derivative related businesses ■ Recruit approximately 30 experts in restructuring and OTC derivatives, and train existing employees in these areas W47.2bn M&A, Consulting, Public offering, Etc. W43.8bn W39.bn 23% 7% 3% 3% 6% 6% 33% ABS 23% 91% 91% Underwriting (corporate bonds, Rights offering, IPO) 60% 60% 54% FY `99 FY `99 FY `00 FY `00 FY `01 ☞ Major deals in FY2001 : KT ADR, Hynix GDR Foreign ABS of LG Card, LGCI rights offerings, etc. ☞ Employed the largest number of IB professionals: 104

    45. FY01 Performance 01 5. Eliminated potential losses by sufficient provisioning Eliminated potential losses by reserving a 61% provision for substandard assets at year-end Asset and provisioning ratio Asset Classification and Provision (Unit:Wbn) 4 50% 3.47 38.6%1) 36.1% 40% 2.89 33.5% 3 2.33 30% 2.01 2 16.2% 20% 9.1% 1 10% 0 0% Mar 00 Mar 01 Mar 02 Oct 99 * Provision/Total credit 2) Estimated loss of W167.3bn with 100% provisioning have been written off in FY 2001. 1) W167.3bn provisioning in FY 2001 when including write-offs

    46. SCHEDULE

    47. COSTS