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An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013

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RIDING THE “BLUE WAVE” . An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013. The Blue Wave is Rapidly Approaching. World Blueberry Acreage from 1995 to 2012 Increased from 50,000 Acres to Over 231,000 Acres.

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slide1
RIDING THE “BLUE WAVE”

An Overview of the

U.S. Highbush Blueberry Council

Florida Blueberry Growers Association

September 19, 2013

slide2
The Blue Wave is Rapidly Approaching

World Blueberry Acreage from 1995 to 2012 Increased

from 50,000 Acres to Over 231,000 Acres

slide3
Consumption continues to rise!

“USDA-ERS calculations revealed an impressive increase in national per capita consumption of blueberries, rising from 0.26 pounds in 2000 to nearly 1.3 pounds per person in 2011.”

Goal for 2015: 3 pounds per person!

slide7
Current Areas of Focus in USHBC Health Research

Brain Health, Cancer, Metabolic Syndrome

Cognitive Function

Anti-inflammation

Obesity

Cardiovascular Function

Insulin Sensitivity

Brain

Injury

Gout

Cancer

metabolic syndrome
Metabolic Syndrome

If you have any 3 of these conditions:

  • Abdominal obesity (pot belly)
  • High cholesterol/high triglycerides
  • High blood pressure
  • High blood sugar/Insulin resistance
  • Inflammation (High CRP)

Diabetes, Heart Disease, Reduced Cognitive Functioning

slide9
1 in 4 Americans has Metabolic Syndrome!

Prevalence Increases with Age

Ages 18-39: 10% have it

Ages 60-79: 40% have it!

slide11
How Much is Enough?

1 cup a day: Fresh or Frozen

www.blueberrycouncil.com

Your source for recipes/photos/health research information and MORE!

slide12
How does the USHBC

drive demand?

  • Primary Target:
  • Women 25 to 45
  • Average to Above Average Income
  • Mothers and Young Professionals
  • Secondary:
  • Women 45+
slide13
How does the USHBC

drive demand?

slide14
How does the USHBC

drive demand?

slide15
How does the USHBC

drive demand?

Twitter: @Blueberry411

slide16
How does the USHBC

drive demand?

slide17
How does the USHBC

drive demand?

Foodservice Promotion

slide18
How does the USHBC

drive demand?

The USHBC export program promotes fresh, processed and further processed blueberries with a focus on: PeoplesRepublic of China, Tawain, South Korea, Japan, India, UnitedArabEmirates, Mexico, Brazil, and Northern Europe.

slide19
How does the USHBC

drive demand?

  • USHBC goal:
  • 2015: blueberry exports to 15% of total production
  • 2012: 7% (115.5m pounds) exported
slide20
www.RideTheBlueWave.com

Your USHBC resource!

slide24
BLUEBERRY ALERT SYSTEM

The alert system is open to all blueberry growers, handlers, and marketers!

SIGN UP HERE!

http://www.blueberrycouncil.org/members/amerilert-tools/?type=signup

Be among the FIRST to receive industry updates and important notifications with the Blueberry Alert System.

Providing us with your contact information allows us to contact you quickly and efficiently via email, text message and voice phone call, with important news related to the blueberry industry.

slide25
RIDE THE BLUE WAVE
  • Ride the Blue Wave is your up-to-date industry resource, on your cell phone, at all times! Quickly and easily access the following information with a single touch:
      • USHBC market promotion updates
      • Up-to-date health research findings
      • Blueberry usage, demographics and statistics
      • Little Blue Dynamos® logo
  • To add Ride the Blue Wave to your iPhone, follow three easy steps*:

Finished!

Industry info at the

touch of a button

Type www.ridethebluewave.com

in your web browser and tap the button to add to Home Screen

Add to Home Screen

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