Alex Lee Thomas Keyzers
History background • Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. • The company was incorporated in Pennsylvania in 1969, under the name Comcast Corporation from American Cable Systems. • Over periods of years, Comcast became majority owner of Comcast-Spectacor, Comcast SportsNet, E!, Enterntainment Television, Style Network, G4, The Golf Channel, and Versus formely known as Outdoor Life Network.
What is Comcast? • Comcast is the largest cable television company. • Provides cable TV to more than 40 million customers • Offers packages such as: • Digital Starter: MTV, Discovery Channel, Nickelodeon, ESPN, and CNN • Digital Preferred: receive over 100 channels, over 45 music channels, HBO • Digital Preferred Plus: adds on Starz on demand • Digital Premier: 5 premier channels, mutiplexes, 100 channel. • Upgrade your package: HDTV
Continuing about Comcast…. • High-Speed Internet: • Comcast merged with ATT&T Broadband in 2002. • Currently servers over 13 million customers • Offers download speeds of between 4 Mbps and 6Mbps and upload speeds of between 384 Kbps and 768 Kbps • When it comes to reliability, they offer a constant connection so you never tie up a lone, get disconnected or have to wait to get connected using Comcast high speed internet. • Promotions and Special Features: • Offers an abundance of special features for their customers to enjoy.
Continuing about Comcast… • Digital Voice: • Phone service to 4.1 million customers in 35 states and district of Columbia. • Digital Voice is a version of broadband phone service • Offers cheaper prices versus other phone companies. • Package deals: Offers free long distance, voice mail, caller ID, call waiting and all the other normal phones features.
Ad Campaign • Advertises Internet, Cable, and Voice services both separately and packaged • Decreased Internet ad spending by 14.1% ($11.6 million) from 2005 to 2006 • Main Ad Campaigns: • “Meet the Slowskys” • “Comcastic”
Controversies • Reputation for poor customer service • Website access problems • Technicians frequently late / no show • Misleading Advertising • Comcast Triple Play • Deliberate connection limitations • Reputation for poor customer service • Website access problems • Technicians frequently late / no show • Misleading Advertising • Comcast Triple Play • Deliberate connection limitations Reputation for poor customer service Website access problems Technicians frequently late / no show Misleading Advertising Comcast Triple Play Deliberate connection limitations
Sources • http://www.associatedcontent.com/article/54884/comcast_digital_voice_vs_verizon_phone.html • http://www.associatedcontent.com/article/54869/broadband_phone_comparison_comcast.html?page=2 • www.comcast.com • http://0-academic.mintel.com.oasis.oregonstate.edu/sinatra/oxygen_academic/search_results/ • http://en.wikipedia.org/wiki/Comcast