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National Day of Service and Remembrance: 10th Anniversary Observance Strategy

This strategy plan outlines activities, goals, and programs for the 10th-anniversary observance of 9/11. The focus is on building citizen engagement, promoting service as a healing tool, capacity-building for nonprofits, and advocating best practices. Key priorities include nationwide mobilization strategies, innovative technology initiatives, education programs, and reflection activities to honor the victims and heroes of 9/11. The mobilization targets aim at involving various organizations, hosting signature service projects, and leveraging media opportunities. Different initiatives like an online Tribute Mosaic, a nationwide Ground Zero Flag Stitching Tour, and educational town halls are planned to engage the public. The strategy also includes technology enhancements for charitable causes support, educational resources for classrooms, and high-profile events to capture national attention.

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National Day of Service and Remembrance: 10th Anniversary Observance Strategy

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  1. 10th AnniversaryO b s e r v a n c e_________ Strategy Plan and Program Activities

  2. Goals • Build 9/11 into the largest and most significant annual catalyst for citizen engagement. • Promote the important role of service as an expression of healing and remembrance. • Help NPOs build capacity and marketing expertise with 9/11 as a key catalyst.

  3. Measurement • Broad national awareness • 5 million+participants • Record-setting volunteer generation • Cultivation of “impact” citizen activists • Adoption of best practices

  4. Program Priorities • Nationwide mobilization strategies that touch millions of Americans • Innovative technology and social media initiatives to simplify and promote widespread engagement • Comprehensive education initiatives to teach upcoming generations about 9/11 constructively • Reflection and remembrance programs that pay tribute to the 9/11 victims, heroes and volunteers

  5. Mobilization Targets 1,000,000 nonprofits, employers, faith, and other organizations • Signature service projects in major cities • High profile Kick-off Events with celebrities and officials • Thousands of t-shirt wearing volunteers ready to serve • Leading radio station promoting events live on the air • Strong national and local media opportunities

  6. Mobilization • Supporting service projects in 20 other cities • Thousands of independent projects cultivated through the very powerful affiliations of partners • Partnership with Facebook to drive individual participation and self-directed engagement • NPO training to help build capacity and enhance effectiveness in digital marketing • CEO-lead outreach to businesses nationwide

  7. Remembrance • New application that will enable individuals to dedicate their service to 9/11 victims and post messages of support from 911dayofservice.org • Create an online and offline Tribute Mosaic • Every project leader will have an opportunity to dedicate their service activity to a 9/11 victim and to gather and upload photos and messages • Participate in the New York Says Thank You nationwide Ground Zero Flag Stitching Tour

  8. Technology • First ever “one stop” destination to adopt and support any charitable cause in U.S. • Guidestar, AFG, NFG, and HandsOn contributed to new tool • Enhanced search tools • Custom Facebook app • Active social media strategy • Cultivate “impact” volunteers

  9. Education • 9/11-related Learn and Serve lesson plans to be used in 50,000 - 100,000 classrooms • Outreach will target 500,000+ teachers • Educational town hall series for colleges and some high schools, featuring story telling by 9/11 survivors, heroes and families • DVDs, Webcasts and other program elements to be available to teachers leading up to 9/11

  10. High Profile Events Capturing the Nation’s Attention • 9/11 victims, rescue and recovery workers,and volunteers recognized at the Points of Light Extra Mile National Monument • First Lady Michelle Obama/former First Lady Laura Bush invited to present award and issue joint Call to ACTION for the 9/11 observance • 10th Anniversary Call to Service Televised Concert

  11. 10th AnniversaryO b s e r v a n c e_________ Strategy Plan and Program Activities

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