Food Product Distribution

1. Food Product Distribution Food Product Distribution Food Product Distribution Financially strong: should be financially strong as he needs to invest in stock infrastructure. His huge sales are on credit basis and if he is not financially sound he financially sound he Financially strong: should be financially strong as he needs to invest in stock infrastructure. His huge sales are on credit basis and if he is not he strong as he needs to infrastructure. His huge sales are on credit basis

2. couldn’t sustain in the market. Experience: nrior experience is necessary for understanding the process and steps he should take for your product it would also help to build good relation with retailers fast. Infrastructure: Infrast ructure like warehouse, vehicle, and manpower is necessary to retain

3. the quantity and quality of the product. Market reputation: Market reputation is necessary in terms of relationship with retailers and wholesalers this is important as the distributor reputation is directly proportional to the reputation of the product he is selling. Market knowledge: prevailing

4. knowledge about the competition, products, market attitude, retailers, competitors this knowledge is very important for getting grasp on the market. A business always aims to improve and grow day by day. A core manufacturing company main practice is manufacturing and packaging. If you are

5. any food processor or food manufacturer you would have felt lack of sales strategy at many point of time. In India there are lakhs of companies offering quality food products. If u feels your quality is really superior and wants your product to reach customers then you can collaborate with distributors. This is now a necessity for surviving

6. in this competitive market. Distributors acts as a sales arm for your firm. A distributor is essentially an independent contractor. It has a highly developed retail channel for sales and promotion of your product. usage of distributors give your product a wider reach to the mass audience that also without the

7. investment of any company assets for the development and management of any business network. A distributor is a firm that buys a product and sells it to reseller wholesaler or customers directly. Most of the distributors provide various services like warranty, technical support, servicing facility post to purchase.

8. We do not need to pay distributors for that. Though distributors have many benefits but the ultimate benefit for which we choose a distributor is that they can sell our products and help us in generating revenue quickly. Establish customer base: it’s the most significant role of a distributor. It helps to

9. establish a good relationship with both new and existing customer base. That’s very useful in case you need to quick promotion and sales of any newly launched commodity. Expertise sales and marketing: Distributors are exerts who are experienced in sales and marketing of any product. They know when to sell how to sell

10. and whom to sell. So only they are able to effectively bring up a new product in the market and achieve best sales results. Storage and logistics: hiring distributors saves your money which would have been spent in getting storage space. Distributors help in extending your storage area. They have reliable

11. and pre-established logistics by help of which shifting of products becomes quicker and cost effective. Wider distribution channel: a distributor is not only limited to a specific place. Its boundary can extend from a small territory to different states as well. As large area it covers wider will be the

12. presence of your product. On one side it increases your consumer base and along with it saves your additional money which would have spent on premises and staff. Quick rout to market: sales are all about fast delivery of your products and services to your customer. A distributor develops its distribution

13. network which ensures your product reach from its territory to national and global level. This vast coverage helps to maximise sales and profitability. Now either you yourself can form a distribution and retail network or take help of us in formation of the above. We provide an exclusive service of providing you with the best distributor

14. who is capable achieving the targeted sales volume in your niche. We also assist you with the establishment of a strong retail channel for an uninterrupted supply of your product to market. We have experienced team who with their experience are able to judge which retail channel you should follow which kind

15. of distributors suits your need. Now before appointing the distributors for your company you must be aware about different type of distributors and their job roles so that you can have a clear idea about what is going on. First classification is based on the mode of operation which

16. classifies distributors into two types Direct distributors: this type of distributor directly sells to consumer. He reduces the cost by removing the middle man in the supply chain. Which generally eats a large amount of profit? However drawbacks are that lack of large physical storage capacity, less marketing

17. exposure and high marketing cost. Indirect Distributors: a distributor cannot solely handle all the sales procedure rather he need whole supply chain to work hand in hand to give good sales result. A distributor needs a network of retailer, wholesaler and reseller for the product distribution. It facilitates

18. the manufacturers to concentrate on production while generating sales becomes the work of distributor. This type of distribution channel depends on the size of business product type and volume sales targeted. Other classification of distributor depends on the need of customer according to which the

19. distributors have moulded themselves Intensive Distributors: you should go for an intensive distribute if you want to sell out your product as quickly as possible and that also through the largest possible reach. They work with large number of wholesalers and resellers and make huge volume sales keeping

20. their profit margin low. It’s good for mass market product as they developed quick routs to market. Through this distribution channel they are able to quickly supply and replenish the consumer demand. Selective Distributors: here the specialised distributors are experienced distributor. If your production capacity is not too large

21. but your product quality is superior then you may go for it as these distributors have small number of wholesalers and retailers. Here they can effectively reach the consumers. They maintain high level of service and consumer satisfaction here profit retained is more in this case Exclusive Distributors: if you

22. are manufacturer with a niche product and market targeting a specific target audience then he should opt for an exclusive distributor. When we want to maintain brand integrity, image, reputation exclusive distributor is a necessity then. There are very few exclusive distributors they sell only to their suitable retailers.

23. Food Product Retailers

24. •Retail is the end part of every supply chain. The supply chain starts from acquiring raw material and ends on retailers store to consumer hands. This dawn of

25. online era has split the retailers into two categories either online or brick and mortar based retailers. •So are you a manufacturer of any food and beverage

26. product in India? And wandering how it will reach to your customer then you must read this article till end. •Here we have discussed various retail

27. channels benefits and most effective retail channel strategy. Retail is most crucial step of sales all your money and effort will go into vain if your product is not

28. sold. So in this sales process it’s very important to correctly judge the retailers and frame retailing channel strategy accordingly. So that the flow of your food and

29. beverage product doesn’t gets blocked. As it will also affect your production and cause huge loss. •First of all you need to understand all the types of

30. retail channels options. This retail channels selection is crucial as it will decide the way you will reach to your target goal. •Stores: types of retail stores are warehouse

31. store, departmental store, clothing store, discount store. Here retail sales occur customers come and buy goods and here there is immediate Satisfaction of

32. the customer needs. But the customers don’t get a lot of options for products as he could buy only those products that are available in that particular store.

33. •Online: it’s a vast medium through which we could sell our product to customers globally. Here low cost shipping now days don’t adds burden to customer. The

34. product range is vast and customer can on their need customise their searches and get the products according to the needed specification. Only the demerit

35. is that sometimes fraud can occur and instant satisfaction doesn’t occur. •Catalogues direct sales: this is more advanced type where we

36. provide detail information through mails or website. Customer can order directly through their phones and online medium. Here we have the advantage of

37. seeing the product real image, how it looks and its visual details. It also helps consumer in deciding the purchase product.