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Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)

Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002). D. Harrison McKnight • Vivek Choudhury • Charles Kacmar 1148 Cites on Google. Prior Research. Definition of Trust Diverse Incomplete Inconsistent. E-Commerce Trust Social cues

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Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)

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  1. Developing and Validating Trust Measuresfor e-Commerce: An Integrative Typology (2002) D. Harrison McKnight • VivekChoudhury • Charles Kacmar 1148 Cites on Google

  2. Prior Research • Definition of Trust • Diverse • Incomplete • Inconsistent • E-Commerce Trust • Social cues • (Gefen and Straub 2002) • Prior Trust Model Combining Previous Research • Kee and Knox 1970 • Doneyet al. 1998 • Mayer et al. (1995)

  3. Web Trust Model - McKnight et al. (1998) Trust-related behaviors are actions that demonstrate dependence on a Web vendor, that make one vulnerable to the vendor, or increase one’s risk

  4. Figure 2 Web Trust Model — Constructs and Nomological Network

  5. Results • Confirmed Trust is multifactor not unitary

  6. Future Extensions • Trust On an Ongoing Relationship • Current Web Security • PayPal / Credit Cards • Review Driven Trust

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