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Marlborough – Our Home PowerPoint Presentation
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Marlborough – Our Home

Marlborough – Our Home

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Marlborough – Our Home

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  1. Marlborough – Our Home • NE corner of the South Island • Abundant sunshine & cool nights • Long growing season • NZ’s largest grape growing region • 4,054 hectares planted • Recognized for world-class Sauvignon Blanc • Gaining increased attention for Pinot Noir • Two main valleys • Wairau • Awatere • Winery based in Awatere Valley • Tasting room based in Wairau Valley Wairau Valley region Awatere Valley region

  2. Wairau & Awatere Valleys • Wairau Valley • First planted in 1973 • Larger of the two valleys • Wairau River plain • Gravelly river stone soils • Tropical & vibrant fruit characters • Awatere Valley • First planted in 1985 • Smaller, narrower valley • Vines planted river terraces or gentle rolling foothills • Cooler, drier and windier with a longer ripening period • Greater minerality & higher acid levels Wairau Valley Awatere Valley

  3. New Package • Cleaner logo for easier readability • White label for more pop on the shelf • Brighter, more impactful colours • Use of Pohutukawa flower symbol • Higher quality cues including gold foil on flowers

  4. Sauvignon Blanc • Blend of Wairau & Awatere Valley fruit • Night-harvested • Cold fermentations • Aromatics from Wairau and minerality from Awatere • Gooseberry & citrus flavours • Recent acclaim • 89 Points & Smart Buy, Wine Spectator • Blue-Gold Award, 2011 Sydney International Wine Competition • 4 Stars & Best Buy, Cuisine Magazine • 4 Stars, Winestate Magazine

  5. Chardonnay • Blend of Wairau & Awatere Valley fruit • Night-harvested • Aromatics from Wairau and minerality from Awatere • Slightly creamy with ripe stone fruit flavours • Recent acclaim • 4 Stars, Winestate Magazine

  6. Pinot Gris • Blend of Wairau & Awatere Valley fruit • Night-harvested • Aromatics from Wairau and minerality from Awatere • Richly structured palate with jasmine, citrus and pear notes • Recent acclaim • 5Stars, WinestateMagazine • Silver Medal, International Wine & Spirit Competition

  7. Pinot Noir • Blend of Wairau & Awatere Valley fruit • Cold fermentations • Traditional plunging techniques • Aged in new & used French oak barriques • Ripe black cherry flavours • Recent acclaim • 4 Stars, Cuisine Magazine • Top 10, New Zealand Pinot Noir Review, New York Times • Silver Medal, New Zealand International Wine Show

  8. Key Messages • First vintage in 1989 • Named for the area in Marlborough where our winery is located • Wines are true reflections of Marlborough terroir • Sustainable farming methods • Fruit-forward, crisp, refreshing style • Label symbol is the Pohutukawa flower, New Zealand’s native “Christmas tree” • Great value • Consistent acclaim through vintages

  9. Focus • Placement Targets • National & regional grocery chains • National & regional restaurant chains • National hotel accounts • Neighborhood bistros, casual dining, outdoor dining • Priorities • #1 Sauvignon Blanc • #2 Pinot Noir • Competitive Set • Nobilo Regional Collection • Oyster Bay • Monkey Bay • Starborough • Brancott Vineyards

  10. Sales Support • Available Now • Fact Sheets • Tasting Mats • Tasting Notes Sheets • Acclaim Fliers • Facebook page • FFWSales.com • Coming Soon • Brochure • Waitstaff/Wine Cards • Shelftalkers • Blank Shelftalker Templates • Menu Shells, Menu Inserts, Table Tents • Web Page – www.dashwoodwine.co.nz