Ride the data tidal wave to your advantage with Tivoli storage solutions

1. Ride the data tidal wave to your advantage with Tivoli storage solutions Laura Guio Director, WW Storage Software Sales IBM Software Group, Tivoli Software

2. . “No Problem” 0.8 GB/person 2003

3. . “I think I can do this” 24 GB/person 2006

4. 128 GB/person “Mr. CIO, we have a problem” 2010

5. Agenda • IBM Service Management • Customer Challenges • Overview of Storage Management • Solutions and case studies • Data Protection • Storage Resource and Infrastructure Management • Information Retention and Lifecycle Management • Why IBM?

6. Automation Control Govern your assets Build agility into Operations Only IBM delivers integrated automation across Business & IT Operations. Only IBM delivers integrated control across Business & IT Assets. e.g. EAM, IT Asset Mgmt, Change & Config, Access & Identity Mgmt, Data Mgmt. e.g. Enterprise Ops,Service provider Ops, IT Ops, Security Ops, Storage Ops... IBM Service Management (ISM)An Integrated Approach to Getting Business Results Visibility See your business Only IBM delivers integrated visibility across Business & IT Audiences. e.g. Contextual LoB, Compliance, Security, Service, & Domain Dashboards

7. Storage challenges driven by multiple sources “Buying more hardware” is no longer the answer. It now requires a comprehensive information centric approach. Line of Business IT Manager Chief Compliance Officer Legal Officers Security Officers CFO Demand shorter recover times & greater availability Manage explosive growth in storage and IT complexities Enforce data retention regulations Require quick access to active archived data for e-discovery Protect data from loss or theft Reduce labor costs

8. Storage Management OverviewOptimizing storage infrastructure for business continuity and compliance • Protecting business critical application data • Ensuring rapid recovery, data reliability and integrity • Reducing legal exposure through data encryption and key management Data Protection Storage Resource & Infrastructure Management • Enabling visibility into storage environment • Optimizes storage performance and capacity utilization • Virtualizing storage for ease of administration, capacity utilization and transparent data migration Information Retention & Lifecycle Management • Retaining information at the most cost-efficient tier • Keeping copies to help with regulatory/bookeeping requirements Helping customers gain visibility, improve control and automate their storage processes

9. Data Protection Challenges and Needs Customer ChallengesData Protection Needs • LOB, Data Growth • Recovery takes too long, I need to recover data more quickly • Recovery from last night’s tape backup is not good enough for my mission critical applications anymore • Security Officer • We face fines for losing data or data being corrupted • Our offsite data must be secure • IT Complexity • My business applications are 24x7, I need to protect my customer’s data without taking the application down • CFO • My IT budget is flat while my operational expenses are increasing Advanced disk to disk technologies Data reduction technology Enhanced information and data security Advanced replication technology, application data protection, CDP Increased productivity

10. Data ProtectionEnsure data and business continuity in a cost effective manner. Goals • Backup and protect critical applications and files to enable quick and automatic data recovery • Set data protection policies that align with data availability service levels of the applications • Include data recovery analysis in a comprehensive disaster recovery plan • Store backup copies in a hierarchy of lower-cost storage • Easily manage backup and recovery across disk and tape from a single point of control Application Protection WANLANSAN Disaster Recovery IBM solutions • Tivoli Storage Manager family • NEW: FilesX • Tivoli Continuous Data Protection for Files Hierarchical Storage Management

11. TSM is a comprehensive policy-based automated solution for centralized data protection via : Policy based storage management Set it and forget management Hierarchical Storage Management Cost structured tiered storage Archive management Long term retention and regulatory compliance Recovery Management Intelligent data movement, outstanding ROI Disaster recovery, Bare Machine Recovery Built in recovery tools, auditable recovery plan Customer Value Ensures application availability through protection of data Simplifies storage administration through automated policy-based management and self-configuring/optimizing technology Improves ROI through efficient use of storage media IBM Tivoli Storage Manager Migrate/recall Archive /retrieve TSM server LAN WAN SAN Backup/restore

12. Effective Recovery of Application and Data across today’s extended data center is also a critical concern Today’s Extended Data Center HQ / Data Center Remote Office(s) e-mail databases e-mail databases ERP CRM ERP CRM files spreadsheets files spreadsheets Customers need help gaining Visibility, improving Control and Automating their data protection processes across this extended data center 14

13. AR deck is master Founded in 2000 Privately held company Continuous data protection of mission critical applications and data Leading edge patented technology for instant recovery Strong Windows and Microsoft Exchange capabilities 100+ customers across major segments including government, finance, healthcare, education and manufacturing IBM has Acquired FilesX

14. Elimination of “backup windows” and manual backup/restore processes Eliminate tape in remote/branch office Immediate recovery from any type of data loss User error (deleted files, folders) Software errors and virus attacks (corrupted databases) Hardware failure (disk or system crash) Disasters (lost local or regional facilities) Secure transfer of data between primary and Disaster Recovery sites The Problems FilesX Solves Causes of Data Loss 16

15. “In our opinion, IBM Tivoli Storage Manager is second to none when it comes to highly secure and automated backup and storage management.” – Klavs Kabell, Senior System Consultant, Gyldendal According to IDC, IBM (TSM) is number two in market share and outgrew leader Symantec 22% to 3% for the nine months ended 3Q07. TSM is a market leader in data protection • Supports Backup, Archive and HSM functions • Including backup to Disk and Tape for over 10 years! • TSM is used by over 60% of the Fortune 500 • TSM is used by over 20,000 entities including a majority of the top 10 companies in almost every industry

16. Storage Resource and Infrastructure Management Challenges and Needs Customer ChallengesCustomer Needs • Better utilization of existing resources • Performance analytics with root cause identification • Capacity management • Change configuration management based on best practices policies • Common tools across many systems • Non-disruptive data movement • Controlling out-of-control storage growth • Minimizing performance bottlenecks • Planning for capacity upgrades • Minimizing outages & keeping up with changes in the SAN • Simplifying the management of multi-vendor storage devices • Data migration

17. Physical Storage MDisk MDisk VDisk VDisk VDisk MDisk TotalStorageProductivity Center Storage Resource and Infrastructure ManagementLeverage enterprise visibility and virtualization to support application & business service levels SSPC Console • Goals • Discover and visualize the storage environment to identify imbalances • Reconfigure SAN resources to better align storage with business needs • Reclaim/consolidate storage space • Virtualize storage resources to simplify management and improve utilization • Migrate data between arrays without disruption • Enable changes to the physical storage with minimal or no application disruption Host Host Host SAN SAN Volume Controller IBM solutions • TotalStorage Productivity Center • System Storage Productivity Center • System Storage SAN Volume Controller

18. IBM TotalStorage Productivity Center • Enable end-to-end storage management with a single tool • Extends storage configuration management across the SAN • Centralizes management of storage • Improve storage utilization, performance and service levels • SAN Topology end to end views and management • Reduce storage complexity to make your team more productive • Storage Reporting across host file systems, data bases and storage • Correlation to host usage • Ties to Tivoli Storage Manager and ITSM for complete information life cycle management

19. Flexible Storage Infrastructure with SAN Volume Controller Make changes to the storage without disrupting host applications Virtual Disk Virtual Disk Virtual Disk Virtual Disk SAN Manage the storage pool from a central point SAN Volume Controller Apply common copy services across the storage pool Advanced Copy Services Storage Pool Combine the capacity from multiple arrays into a single pool of storage HP DS8000 HDS EMC DS4000

20. SVC and TPC are leading the way • TotalStorage Productivity Center named Leader in the 2007 Gartner Magic Quadrant for SAN and Storage Resource Management! • “...of the Five major vendors, IBM made the most notable progress in the past 18 months” • Per IDC, through 3Q07 IBM (TPC) grew 9.8%, over 2X faster than leader EMC. • IBM has shipped over 10,000 SVC “engines” running in more than 3400 SVC systems compared with only 200 claimed customers for EMC Invista “TotalStorage Productivity Center forms the basis for our planning, giving us a clear view into storage needs and trends. Because of its monitoring and management capabilities, we invested more in Tier 2 and Tier 3 and bought less Tier 1 storage in 2006 than we had forecasted in 2005. That represented significant cost savings for the company.” – Nick Otto, IT Manager, Circuit City

21. Fast/High Need for Access Slow/Low 1 Day 20 Years 50 Years 100+ Years 5 Years 3 Years 1 Hour 2 Months Fully Managed Costs: Storage Options 70 60 50 Relative Cost / GB / Year 40 30 20 10 0 High Perf Disk Commodity Disk Archive Disk Online Tape Offline Tape Information Retention and Lifecycle Management Challenges and Needs • Common Storage Related Challenges • How do I comply with data retention requirements? • How do I discover all data to respond to legal inquiries? • My backup windows are increasing • My application performance is suffering because there is too much data. • How do I effectively manage cost with significant growth in unstructured data? Data Access Needs Throughout Lifecycle Needs: Match the value of the information with the storage technology and management. Help ensure that data is retained and accessible when needed or is otherwise removed and destroyed.

22. Information Retention & Lifecycle ManagementTiered storage management for cost and compliance management Goals • Implement and enforce retention policies to comply with regulations • Leverage lower cost tiered storage environments for lower valued or inactive data • Address compliance requirements by protecting information held in non-erasable, non-writable storage • Improve application or file system performance and shrink backup windows by reducing data size Applications Email Files Content DB CommonStore FileNet / ECM Optim ArchivingApplication TSM SSAM Archive / HSMInfrastructure IBM solutions • Tivoli Storage Manager • System Storage Archive Manager • DR550 (includes SSAM) • Information Management offerings: • CommonStore • FileNet / IBM Content Manager • Records Crawler • Optim (Princeton Softek) ArchiveHardware Tape DR550

23. Storage Management Acquisitions Our Vision • Help our clients understand their data and how it relates to business services • Enhance protection of data assets with flexible, space-efficient options that contain data growth and speed recovery • Enable cost effective information retention for compliance and eDiscovery • Simplify management of growth through virtualization and near endless scalability • Enable integrated flexible solutions (software, hardware, services) that drive higher value Data is growing at nearly 60% per year, driven by new content types and regulations requiring longer retention.

24. Why IBM? Comprehensive storage hardware including Disk, Tape and Fiber, software including virtualization, data protection and SRM and consulting and outsourcing services End to End Storage Portfolio Integration between TSM, TPC and SVC to manage tiered storage. Integration with Content, Database and Systems Management for business service management. Integrated Portfolio Over 20,000 TSM customers including 60% of the Fortune 500 use TSM. Leader in Gartner’s Magic Quadrant for SAN and Storage Resource Management Market Leader Heterogeneity Broadest coverage in the industry of supported storage devices for Virtualization, Storage Management, and data protection. Leading, standards-based technology Early adopter of SMI-S for virtualization and storage resource management software. Leader in the Aperi open source project. Tivoli Storage Manager with its relational database and progressive incremental enable unmatched scale and reduced data redundancy Scale and performance New and progressive process approach Consulting services, tools and processes to enable business resiliency.

25. For additional information Learn more about IBM Service Management: http://www-306.ibm.com/software/tivoli/governance/servicemanagement/index.html Learn more about IBM Storage Solutions: http://www-306.ibm.com/software/tivoli/solutions/storage/