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How to Ride a Wave

How to Ride a Wave. You Have to See the Ocean . What’s the big picture? Where are you headed? Where do you think the next wave will be?. http://www.flickr.com/photos/58048067@N00/. How to Spot the Wave . Where are the cross currents? Where are there great leaders?

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How to Ride a Wave

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  1. How to Ride a Wave

  2. You Have to See the Ocean • What’s the big picture? • Where are you headed? • Where do you think the next wave will be? http://www.flickr.com/photos/58048067@N00/

  3. How to Spot the Wave • Where are the cross currents? • Where are there great leaders? • Where are there great characters for a story? • Where is there leverage on your target? http://www.flickr.com/photos/58048067@N00/

  4. How to Ride the Wave • Commit to a strategy (know your target and push everything toward it) • Create a clear path and DRIVE IT http://www.flickr.com/photos/58048067@N00/

  5. Get ahead of the story and drive it

  6. Engage a lot of people in a meaningful way

  7. Blog and tweeting screenshots

  8. Know where the next wave is.

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