BLACK ADVERTISING

1. BLACK ADVERTISING ForeMedia Group

2. ABOUT The Black Advertising sector is a vast one, and it necessitates the participation of several entrepreneurs of colour. Because of their race, African-American agency owners were previously forbidden from recruiting non-African-American executives. Apart from that, black-owned ad agencies were often thought to be less capable of selling advertising to African-Americans.

3. Historical Aspects of the Advertising Industry and African-American Entrepreneurs Paul Kinsey, a white advertising agency executive, has a relationship with an African-American woman in 1961, and she becomes his wife later that year. This relationship bothers his coworkers, who see him as condescending and downright antagonistic. In addition, in the 1960s, the corporation was racially biassed. The company was created by an African-American man in the 1970s, and he is still its CEO today.

4. Women in Black Advertisement In the field of Black Advertising, women were more welcomed than ever before. Despite the fact that the advertising profession was dominated by men, it was open to the idea of hiring black women, and big agencies were actively recruiting women. While the strategy seemed counterintuitive at first, it was both socially and financially sensible. Furthermore, advertising executives were well aware that women made the majority of purchasing decisions, and that hiring a white woman would benefit the agency's bottom line.

5. ForeMedia Group Location: United Kingdom Contact No.: 44 208 158 5552 Email Id: info@foremediagroup.com Website:https://foremediagroup.co.uk CONTACT