Competition for advertisers in media markets   Workshop on Media Economics and Public Policy NYC Oct 16 2010  Simon Ande Preloader

Competition for advertisers in media markets Workshop on Media Economics and Public Policy NYC Oct 16 2010 Simon Ande - PowerPoint PPT Presentation


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background. Anderson ? Coate (RES, 2005) assumed ?Single-homing\" readers/viewers and allowed?Multi-homing\" advertisersMonopoly bottleneck (from SHR assumption ? all viewers exclusive) leads to strong resultsIgnores competition for advertisers per seCurrent focusOverlap: Ambrus Reisinger (2006)

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