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Flex in the Salesforce Cloud. Markus Spohn Director of Product Management. Safe Harbor.

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flex in the salesforce cloud

Flex in the Salesforce Cloud

Markus Spohn

Director of Product Management

safe harbor
Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.


Salesforce.com Cloud Architecture

Relational Database

Granular Security & Sharing

Programmable Cloud Logic

Real-Time Workflow

& Approvals

Programmable User Interface

Real-Time Mobile Deployment

Real-Time Websites

Integrated Content Library

Real-Time Analytics

750+ Integrated Applications

ISO 27001

Certified Security



Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

Real-Time Transparent System Status

Multi-Tenant Kernel

salesforce com isvs using adobe flash and flex
Salesforce.com ISVs Using Adobe Flash and Flex





Voice 2.0

Territory Management


Sales Compensation


IT Service


B2B Lead


Corporate Social Responsibility

PS Enterprise


Adobe® Flash® Builder™ for Force.com

It’s never been easier to build rich internet apps in the cloud

Adam Caplan


adobe flash builder for force com architecture
Adobe Flash Builder for Force.com Architecture

Flash Builder

Force.com UI components

Force.com Discovery & Introspection




Conflict Resolution UI

Data Management Services

Force.com Data Service Adapter

Web Service API

Admin Console

Offline Adapter

Local Data Store

how it works
How it works…

Users access it

from the browser

Adobe Flash Builder for Force.com:

An integrated IDE in Eclipse



Adobe Flash Builder

Deploy app on force.com

Configure app metadata

Build Rich app UI

Users access it

from the desktop

developer benefits
Developer Benefits
  • Single Eclipse®-based IDE
  • Powerful code-editor and design-view
  • Pre-built UI components and data visualizations
  • Pre-built data management and synchronization
  • Develop once on force.com and deploy in the browser (Flash) or on the desktop (AIR)
  • Run in the cloud
adobe flash builder for force com makes it easy to build
Adobe Flash Builder for Force.com makes it easy to build…

Rich Custom Apps

Inventory management

Human resources


adobe flash builder for force com makes it easy to build2
Adobe Flash Builder for Force.com makes it easy to build…

Occasionally Connected Apps

Field Sales/Service Apps

Custom Branded Desktop

Runs on a tablet PC

learn more
Learn more…
  • Developer Preview release – Available now!
  • Download today at developer.force.com/flashbuilder
  • General availability in 1H 2010