Media Consumption. Media Consumption "The time European consumers spend online has, for the first time, overtaken the hours they devote to newspapers and magazines, a study revealed" ( Financial Times, 10.06.06). Media Consumption
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"The time European consumers spend online has, for the first time, overtaken the hours they devote to newspapers and magazines, a study revealed" (Financial Times, 10.06.06).
Personalized: RSS feeds and online subscriptions allow individuals to selectively tailor what news and information will be delivered to them and from which sources.
Editorialized: With blogs, everyone and his brother can be a self-proclaimed “authority” on a subject. Blogs are essentially uncensored, public, online, personal journals.
Accessorized: With the addition of audio/video clips, commenting and forums, added to traditional black and white words on a page, stories, articles and editorials become launchpads for interactive engagement, not just one-sided monologue.
Portable: With the ubiquity of iPods, PDAs, laptops, phones that can handle multiple formats, media-consumers are not restricted to consuming media on the terms of the media provider.
Active vs. Passive: Media consumers must feel that they have an influence on the content.
Experience vs. Content: Postmodern media consumers are looking for an experience, not just content.
Authority: Who can be trusted? Who’s right? Who’s wrong? What’s their agenda?
“Consumer resistance to marketing is at an all-time high. Among the most notable of the survey's findings is that consumer trust in advertising has plunged 41 percent over the past three years, and 59 percent of those polled say they distrust ads; only 10 percent say they actually trust ads” (Media magazine, August 2005).
Triviality: With increasing content available, some content becomes inevitably devalued. What does this do to the gospel in an environment in which all views are considered equal?
“We have reconstructed the Tower of Babel, and it is a television antenna: a thousand voices producing a daily parody of democracy, in which everyone’s opinion is afforded equal weight regardless of substance or merit” (Ted Koppel, address at Catholic University of America commencement in 1994).
Information Overload: Although information is increasing, is wisdom increasing? This is where a biblical worldview can inform the current media environment—providing not just information but prophetic discernment.
“A weekday edition of the New York Times contains more information than the average person was likely to come across in a lifetime in seventeenth-century England” (Richard Saul Wurman, Information Anxiety, 1989).
A 1987 report estimated that more new information has been produced within the last 30 years than in the last 5,000 (Information Skills for an Information Society: A Review of Research).