REIMAGINE The Next Generation in Online Obituaries

1. REIMAGINE The Next Generation in Online Obituaries

2. We asked ourselves: “How could we best position our media partners for the future?”

3. “How could we innovate the category and continue to make it engaging & relevant?”

4. Introducing a Dynamic New Online Obituary Experience “We’ve spent the last year developing the Next Generation Obituary product.The result of those efforts is the most dynamic, innovative product we have ever put into the marketplace. With the Next Generation Obituary, we are bringing new value to our media partners, funeral homes and users. I could not be more excited about what this product has to offer.” StopherBartol, CEO of Legacy.com

5. The Next Generation Obituary

6. Come Closer to Readers Come Closer to Funeral Homes Come Closer to Honoring Memories

7. The Next Generation of Obituaries Come Closer to Readers

8. Each month more than 18 million people visit online obituaries.

9. New Obituary Design: A new, unique and special experience honoring the deceased.

10. Larger photo and type Prominent placement Design heightens focus on deceased

11. Sign in with Facebook Prominent Social Share Features: Facebook, Twitter, Email

12. Listen to audio of obituary Redesigned Guest Book with permanent duration Video and Photo Gallery with upload capability

13. Newly Designed Photo Gallery and Video Player

14. The Next Generation of Obituaries Come Closer to Funeral Homes

15. New Funeral Home Branding and Information Position

16. Service Information with Calendar Function

17. Link to Funeral Home obituary

18. Funeral Home Provided Video and Photos

19. Pre-Need Lead Generation

20. Easy access to send flowers and/or make a donation

22. Mobile Version Allows • Easy Access to: • View obituary • Sign Guest Book • View Service Details • View Photo & Video Gallery • Send flowers • Make a donation • Social Sharing Options Chicago, IL – A teacher, mother and wife, Veronica Finnegan, of Wilmette, passed away peacefully surrounded by her family. Veronica was a well-loved, vivacious woman that live life to the fullest. She enjoyed reading, traveling and spending quality time with family. An avid lover of the outdoors, Veronica loved taking…

23. The Next Generation of Obituaries Create New Strategic Value and Revenue

24. Post Launch Performance 18% More Time Spent on Site DURING THE 5 WEEK TEST PERIOD NGO RECEIVED 18% AVG. LIFT IN AVG.VISIT DURATION OVER THE STANDARD OBIT PAGE IN NORTH AMERICA. DURING THE 5 WEEK TEST PERIOD NGO RECEIVED 19% LIFT IN GUEST BOOK ENTRIES PER OBIT NOTICE OVER THE STANDARD OBIT PAGE IN NORTH AMERICA. DURING THE 5 WEEK TEST PERIOD NGO RECEIVED 20% AVG. LIFT IN VISITS PER OBIT OVER THE STANDARD OBIT PAGE IN NORTH AMERICA. 19% More Entries per Guest Book 20% More Visits per Notice

25. Next Generation Obituary Pricing • $12 per obituary (Wholesale) • $25-50 per obituary (Recommended Additional Retail) • For Newspapers: • Add value • Drive revenue • Strengthen Partnerships • Engage Consumers • Increase traffic • Promote social sharing • Enhance customer service • Consistent across devices • Position category for future • For Consumers: • Heightened focus on deceased • Redesigned permanent Guest • Book, $79.99 value • Video/photo gallery with upload • capabilities • Audio obituary function • Easy access to send flowers and • make a donation • For Funeral Homes: • Prominent branding area • Pre-need lead generation • Links to drive traffic to funeral • home website • Service information with • calendar function • Online tool to enhance online • obituary including adding photos, • video and updating service information

26. Next Generation Obituary Pricing • $12 per obituary (Wholesale) • $25-50 per obituary (Recommended Additional Retail) • NGO Features vs. Classic Features • Unique design focuses more on deceased including larger photo & type • A permanent guest book for all notices ($79.99 retail value) • Redesigned photo and video gallery with upload capabilities • Prominent social sharing functions • Audio option to listen to the obituary • Funeral homeand funeral service information displayed on left rail • Service calendar function • Option to add funeral home pre-need link • A clean, responsive design built for different screen types • Customer service for family and funeral homes provided by Legacy.com • An online tool for funeral homes to add a video, photos and update service information • All of this for $12 per obituary (You are currently paying around $6.98)

27. Next Generation Obituary Profit Potential Current Proposed

28. Next Generation Obituary: Testimonials • “We were thrilled when the Chicago Tribune started to offer the Next Generation Obituary. Not only is it more visually appealing, it’s just an all-around great resource for our families with the permanent Guest Book, audio obituary, and ability to upload photos and video.  Being able to provide that level of customer service is a huge benefit.  This new product combines all the features funeral homes and consumers seek into one user-friendly package.” • “We jumped at the chance to launch the Next Generation Obituary program.So far we have been extremely happy with the results. The Next Generation Obituary brings new value and revenue to the category, while continuing to make it relevant and engaging. With a heightened focus on digital, this new obituary product helps position the category for the future.” • Chris O’Malley, Yurs Funeral Homes • Ellen Glassberg, VP of Inside Sales Tribune Company

29. Local Spotlight Obituary Program Features Include: • For Families: • Name/Photo prominently featured on newspaper obituary home page. • Special identification next to name in daily list of deceased. • For Funeral Homes: • Prominent branding • No advertising • Pre-planning leads • Traffic to website • Flowers revenue $10 (additional) per obituary with Next Generation Obituary

30. Local Spotlight Obituary Program

31. The Next Generation Obituary

32. What does the future of your obituary strategy look like?