The Need for Cross-Cultural Competence (3C). Overview. What is Culture Cross-Cultural Competence (3C) Why Understanding Culture is Important. What is Culture?. Culture is like dropping an Alka-Seltzer into a glass—you don’t see it, but somehow it does something .
Culture is roughly anything we do and the monkeys don’t.
~ Lord Raglan (British
Thought Question: Can Airmen always be cultural relativists?
So when we add all this together we get…
But developing 3C is also a process
FUNDAMENTAL PRINCIPLE: Those who have the most cross-cultural competence are the ones who possess knowledge, skills, and attitudes in BOTH of these areas.
“When two people meet, there are really six people present. There is each man as he sees himself, each man as he wants to be seen, and each man as he really is.”
~ Michael De Saintamo
But there is also each person as the other sees him or her.
How does this happen?
“…we are helping the long-suffering people of that country to build a decent and democratic society…”
~ Former President George W. Bush, Sep 2003
“Cross-cultural awareness and sensitivity are…basic survival skills for almost everyone.”
~ Craig Storti, cross-
cultural author and trainer