2. Ideas that Work & Make Money $ $ $ $ $ $ $ $

3. Situation World Wide

4. TRENDS FROM AROUND THE WORLD • GROW YOUR OWN • Still big, but needs adjustment to keep growth • OUTDOOR LIVING • Move to outdoor room • Selling related products • HOSPITALITY AND FOOD • If done properly, proving profitable • Focus is on controlling customers experience

5. GROWTH AT STODELS Our top growth areas are: • GROW YOUR OWN • Herbs (12%), vegetables (6%), seeds (16%), fruit • trees (32%) • + related items (tools 11%, organics 34%) • OUTDOOR LIVING • Outdoor pots (8%), Furniture (24%), pond equip (80%), Evergreen shrubs (9%) • INDOOR PLANT SALES • Indoor pots (33%), indoor colour plants (5%), Palms (17%), Mixed bowls (9%)

6. Selling the lifestyle

8. Selling the idea

10. Boxes in displays

13. GROW YOUR OWN

17. USING BACKDROPS

24. DISPLAYING POTS

27. Pot merchandising: Pot & PLANT dISPLAYS

38. Selling fertilisers

42. Mass merchandising v Garden CENTRE

47. Qr barcodes

49. Focus on signage