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San Diego TMD Proposal

San Diego TMD Proposal. OVERVIEW. Infamous Events Trends and Opportunities New 2013 Event Marketing Plan Budget ROI. So what event is missing in San Diego?. San Diego. BOARDS on the BAY. Event Overview. Extreme Water Ski & Wakeboard Competition. 3-Day Festival

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San Diego TMD Proposal

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  1. San Diego TMD Proposal

  2. OVERVIEW • Infamous Events • Trends and Opportunities • New 2013 Event • Marketing Plan • Budget • ROI

  3. So what event is missing in San Diego?

  4. San Diego BOARDS on the BAY

  5. Event Overview Extreme Water Ski & Wakeboard Competition 3-Day Festival Second weekend of November Mission Bay: Fiesta Island & Crown Point

  6. Why would we do that?

  7. Source: Bureau of Labor Statistics

  8. Source: Bureau of Labor Statistics

  9. Source: Physical Activity Council Report, US

  10. San Diego Travel Motivators 33% Source: San Diego Convention of Visitors Bureau

  11. Wakeboarding invented by Tony Finn in San Diego, CA (1985) Originally called a “scurfer” Source: USA Wakeboard Association

  12. Mission Bay The largest man-made aquatic park in the country! San Diego, CA (November) Average: 70°F & 75% Sunshine Source: San Diego Convention of Visitors Bureau

  13. Similar Events Silver Lake, WA 3,000 Monroe, WA 4,000 Pleasant Prairie, WI 8,000 Colorado Springs, CO 8,000 Knoxville, TN 8,000 Branson, MO 8,000 Phoenix, AZ 4,000 Pine Mt., GA 8,000 Acworth, GA 8,000 Fort Worth, TX 8,250 Orlando, FL 10,000 25,000 8,000

  14. San Diego BOARDS on the BAY

  15. Event Line-Up Awards Ceremony Private Kick-Off Event Clinics Benefit Concert: Surfrider Foundation Expo Freestyle Wakeboarding Slalom Water Skiing PreliminariesSemi-finals Finals Extreme Jumps Live Web Stream

  16. Goals Increase ‘Heads in Beds’  in Mission Bay TMD Hotels from XX% to XX% in November Promote San Diego as an Extreme Water Sports Destination 3. Raise $15,000 for San Diego Surfrider Foundation

  17. Target Market DEMOGRAPHICS Wakeboarding : 3.5 million US participants $140,000 Average Household Water Skiing: 4.6 million US participants $180,000 Average Household Target States: CA, AZ, WA, TX, FL, CO, NC 68% between 25-64 49%/51% Male/Female Target Market 16-35 Age Range Source: Sports Marketing Survey, US (2012)

  18. Marketing Plan PRINT ADVERTISEMENTS MAGAZINES • Transworld Wakeboarding • Water Ski • The Water Skier, USA Water Ski • NEWSPAPERS Sacramento, CA Shasta Lake City, CA Lake Havasu City, AZ San Diego, CA Seattle, WA West Palm Beach, FL Austin, TX Grand Rapids, MI • Orlando, FL • Madison, WI • Charlotte, NC • Pine Mountain, GA • Glenwood Springs, CO • Empire Landing, AZ • Parker, AZ • Boulder City, NV

  19. Marketing Plan MEDIA CAMPAIGN EVENT WEBSITE & SOCIAL MEDIA RADIO STATIONS Top 40 & Alternative Rock Stations in target market regions: AZ: KQST-FM 102.9 (Top 40), KZON-FM 101.5 (Alternative) FL: WRMF-FM 97.9 (Top 40), WXXL-FM 106.7 (Alternative) PERSONAL MAILERS Brochures sent to USA Water Ski’s mailing list

  20. Marketing Plan PARTICIPATION ASSOCIATIONS • USA Water Ski & 8 affiliates • World Wakeboard Association (WWA) • Surfrider Foundation Trade Shows Surf Expo: Global Watersports and Beach Lifestyle Tradeshow Wisconsin Water Ski Convention and Expo California Water Sports Expo

  21. Marketing Plan COLLABORATION PR FIRM SAN DIEGO CONVIS: • Crew Classic • Bayfair • California State Games • San Diego Sports Commission

  22. Potential Sponsors

  23. Event Budget Year 1:

  24. Event Budget Year 3: Projected

  25. Event ROI & Request Year 1: TOTAL TMD FUNDS requested: $115,000 • Non-local guests: 2,400 • Room Nights: 3,789 • $439,048.00 for TMD funded hotels • 4:1 • ROI

  26. Event Growth • Knee Boarding Competition • Wake Skating Competition • Amateur/Youth Competitions • Show Ski Demonstration • International Market Expansion • Australia, Canada, UK • Increase music scene • Beachwear Fashion Show

  27. Event Growth ROI *ADR for TMD hotels, Mission Bay, November= $115.84

  28. Extend your summer season! Come to Mission Bay! The 5 day weather forecast for San Diego looks a little more like you would expect for July than for the beginning of November. Rather than grabbing your sled and snowboard, grab a wakeboard or water skis and take advantage of the great conditions we are lucky to have so late in the season.

  29. San Diego BOARDS on the BAY

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