Spunky Ox Brewing Company - PowerPoint PPT Presentation

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Spunky Ox Brewing Company

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  1. Spunky Ox Brewing Company Cris Anderson Ian Hirtz Trey Sampson Ted Kizer

  2. Objectives • Introduce product • Explain our business • Discuss our business strategy • Explain expansion decisions • Introduce website and marketing • Gain the interest of potential investors

  3. History Augsburg, Germany Cloisters cannot brew Reinheitsgebot

  4. Industry Analysis 5.5% Increase Globally by 2012 21% increase in beer consumption.

  5. Supplier Power Consumer Power Threat of New Entrants Threat of Substitute Goods Competitive Industry

  6. Competition • Krombacher • Bitburger • Warsteiner

  7. Strategy Unbelievable Taste Inexpensive

  8. Strategy +7.8% Comparatively Healthy “High Octane”

  9. Bavaria Rhine-Westphalia (Cologne) Homes of Oktoberfest and the Cologne Carnival, Respectively

  10. Expected Benefits • Increased notoriety • Boosting of sales • Superior credibility • A successful expansion into a new country