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Chapter Sustainability

Chapter Sustainability. Multi-channel Marketing in a Down Economy. Advancing Productivity, Innovation, and Competitive Success. Chapter Sustainability. Situation History of success - Platinum chapter Financially Secure Pretty full Board of Directors Membership stagnant

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Chapter Sustainability

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  1. Chapter Sustainability Multi-channel Marketing in a Down Economy Advancing Productivity, Innovation, and Competitive Success

  2. Chapter Sustainability • Situation • History of success - Platinum chapter • Financially Secure • Pretty full Board of Directors • Membership stagnant • Class attendance dropping • Economy in Recession

  3. Chapter Sustainability Who is my customer? Advancing Productivity, Innovation, and Competitive Success

  4. Chapter Sustainability Who is my customer? Current Chapter members Former Chapter members who need renewal Planner/Buyers from companies I have served Planner/Buyers from companies I have not served Students at USC Advancing Productivity, Innovation, and Competitive Success

  5. Chapter Sustainability Who is my customer? Current Chapter members – membership report on National Website Former Chapter members who need renewal - Planner/Buyers from companies I have served – Planner/Buyers from companies I have not served – Students at USC - Advancing Productivity, Innovation, and Competitive Success

  6. Chapter Sustainability Who is my customer? Current Chapter members – membership report on National Website Former Chapter members who need renewal -membership report on National Website Planner/Buyers from companies I have served – Planner/Buyers from companies I have not served –Students at USC - Advancing Productivity, Innovation, and Competitive Success

  7. Chapter Sustainability Who is my customer? Current Chapter members – membership report on National Website Former Chapter members who need renewal -membership report on National Website Planner/Buyers from companies I have served – establish company representative Planner/Buyers from companies I have not served - Students at USC – Advancing Productivity, Innovation, and Competitive Success

  8. Chapter Sustainability Who is my customer? Current Chapter members – membership report on National Website Former Chapter members who need renewal -membership report on National Website Planner/Buyers from companies I have served – establish company representative Planner/Buyers from companies I have not served – Join and be active in Chamber of Commerce, SC Mfg Alliance Students at USC - Advancing Productivity, Innovation, and Competitive Success

  9. Chapter Sustainability Who is my customer? Current Chapter members – membership report on National Website Former Chapter members who need renewal -membership report on National Website Planner/Buyers from companies I have served – establish company representative Planner/Buyers from companies I have not served – Join and be active in Chamber of Commerce, SC Mfg Alliance Students at USC – Presentation to SCM Student Group Advancing Productivity, Innovation, and Competitive Success

  10. Chapter Sustainability How do I reach them and am I? Advancing Productivity, Innovation, and Competitive Success

  11. Chapter Sustainability How do I reach them and am I? Email Blast Direct Email Direct mail Chapter Website Chapter Calendar on National Website Phone Bank Advancing Productivity, Innovation, and Competitive Success

  12. Chapter Sustainability How do I reach them and am I? Email Blast – monthly but spam filter issue Direct Email – Direct mail – Chapter Website – Chapter Calendar on National Website – Phone Bank – Advancing Productivity, Innovation, and Competitive Success

  13. Chapter Sustainability How do I reach them and am I? Email Blast – monthly but spam filter issue Direct Email – feedback on bad addresses, personal touch Direct mail – Chapter Website – Chapter Calendar on National Website – Phone Bank Advancing Productivity, Innovation, and Competitive Success

  14. Chapter Sustainability How do I reach them and am I? Email Blast – monthly but spam filter issue Direct Email – feedback on bad addresses, personal touch Direct mail – method to bypass email issues Chapter Website – Chapter Calendar on National Website – Phone Bank – Advancing Productivity, Innovation, and Competitive Success

  15. Chapter Sustainability How do I reach them and am I? Email Blast – monthly but spam filter issue Direct Email – feedback on bad addresses, personal touch Direct mail – method to bypass email issues Chapter Website – need to keep current Chapter Calendar on National Website – Phone Bank – Advancing Productivity, Innovation, and Competitive Success

  16. Chapter Sustainability How do I reach them and am I? Email Blast – monthly but spam filter issue Direct Email – feedback on bad addresses, personal touch Direct mail – method to bypass email issues Chapter Website – need to keep current Chapter Calendar on National Website – Need to keep current Phone Bank – Advancing Productivity, Innovation, and Competitive Success

  17. Chapter Sustainability How do I reach them and am I? Email Blast – monthly but spam filter issue Direct Email – feedback on bad addresses, personal touch Direct mail – method to bypass email issues Chapter Website – need to keep current Chapter Calendar on National Website – Need to keep current Phone Bank – takes time, but best method for feedback, results Advancing Productivity, Innovation, and Competitive Success

  18. Chapter Sustainability Advancing Productivity, Innovation, and Competitive Success

  19. Chapter Sustainability Advancing Productivity, Innovation, and Competitive Success

  20. Chapter Sustainability Advancing Productivity, Innovation, and Competitive Success

  21. Chapter Sustainability How do I know what they want and am I already providing it? Advancing Productivity, Innovation, and Competitive Success

  22. Chapter Sustainability How do I know what they want and am I already providing it? PDM Topics Tour locations Certification Classes Other offerings Advancing Productivity, Innovation, and Competitive Success

  23. Chapter Sustainability How do I know what they want and am I already providing it? PDM Topics – survey at end of PDMs Tour locations Certification Classes – Other thoughts – Advancing Productivity, Innovation, and Competitive Success

  24. Chapter Sustainability How do I know what they want and am I already providing it? PDM Topics – survey at end of PDMs Tour locations – Survey Monkey Certification Classes – Other thoughts – Advancing Productivity, Innovation, and Competitive Success

  25. Chapter Sustainability How do I know what they want and am I already providing it? PDM Topics – survey at end of PDMs Tour locations – Survey Monkey Certification Classes – Survey Monkey Other thoughts – Advancing Productivity, Innovation, and Competitive Success

  26. Chapter Sustainability How do I know what they want and am I already providing it? PDM Topics – survey at end of PDMs Tour locations – Survey Monkey Certification Classes – Survey Monkey Other thoughts – Survey Monkey, phone calls Advancing Productivity, Innovation, and Competitive Success

  27. Chapter Sustainability Advancing Productivity, Innovation, and Competitive Success

  28. Chapter Sustainability • Greetings, • Your local APICS chapter strives to meet our memberships needs.  Please take 5 minutes and complete the survey on this link.  It will help us better serve you.  • Thanks! • http://www.surveymonkey.com/s.aspx?sm=WSnJnK_2fkAT3Yap6mC2jizA_3d_3d • Steven Rudnicki • President, MidCarolina Chapter Advancing Productivity, Innovation, and Competitive Success

  29. Chapter Sustainability Advancing Productivity, Innovation, and Competitive Success

  30. Chapter Sustainability Why is class attendance dropping and what can I do about it? Advancing Productivity, Innovation, and Competitive Success

  31. Chapter Sustainability Why is class attendance dropping and what can I do about it? Distribute brochure to members, promote class better Sell management to invest, support education Is on-line or self study offerings cannibalizing class attendance? Are my class times, dates, fees not compatible with students availability? Advancing Productivity, Innovation, and Competitive Success

  32. Chapter Sustainability Why is class attendance dropping and what can I do about it? Distribute brochure to members, promote class better – direct mailed brochures, trying to get SC Mfg Alliance to distribute Sell management to invest, support education – Is on-line or self study offerings cannibalizing class attendance? Are my class times, dates, fees not compatible with students availability? Advancing Productivity, Innovation, and Competitive Success

  33. Chapter Sustainability Why is class attendance dropping and what can I do about it? Distribute brochure to members, promote class better – direct mailed brochures, trying to get SC Mfg Alliance to distribute Sell management to invest, support education – Survey monkey, Chamber of Commerce education committee, APICS member support Is on-line or self study offerings cannibalizing class attendance? Are my class times, dates, fees not compatible with students availability? Advancing Productivity, Innovation, and Competitive Success

  34. Chapter Sustainability Why is class attendance dropping and what can I do about it? Distribute brochure to members, promote class better – direct mailed brochures, trying to get SC Mfg Alliance to distribute Sell management to invest, support education – Survey monkey, Chamber of Commerce education committee, APICS member support Is on-line or self study offerings cannibalizing class attendance? Survey monkey, APICS fee checks, phone bank Are my class times, dates, fees not compatible with students availability? Advancing Productivity, Innovation, and Competitive Success

  35. Chapter Sustainability Why is class attendance dropping and what can I do about it? Distribute brochure to members, promote class better – direct mailed brochures, trying to get SC Mfg Alliance to distribute Sell management to invest, support education – Survey monkey, Chamber of Commerce education committee, APICS member support Is on-line or self study offerings cannibalizing class attendance? Survey monkey, APICS fee checks, phone bank Are my class times, dates, fees not compatible with students availability? Survey Monkey, phone bank Advancing Productivity, Innovation, and Competitive Success

  36. Chapter Sustainability  How do I counter balance recession? Advancing Productivity, Innovation, and Competitive Success

  37. Chapter Sustainability  How do I counter balance recession? Reach those current and former members and get them active, you need a base to support the chapter Need to reach decision makers Education as a business survival strategy Keep a tight hold on expenses Diversify with new offerings Advancing Productivity, Innovation, and Competitive Success

  38. Chapter Sustainability  How do I counter balance recession? Reach those current and former members and get them active, you need a base to support the chapter – list, email and phone contacts Need to reach decision makers – Education as a business survival strategy – Keep a tight hold on expenses – Diversify with new offerings – Advancing Productivity, Innovation, and Competitive Success

  39. Chapter Sustainability  How do I counter balance recession? Reach those current and former members and get them active, you need a base to support the chapter – list, email and phone contacts Need to reach decision makers – letters to management, Chamber of Commerce Education committee Education as a business survival strategy – Keep a tight hold on expenses – Diversify with new offerings – Advancing Productivity, Innovation, and Competitive Success

  40. Chapter Sustainability  How do I counter balance recession? Reach those current and former members and get them active, you need a base to support the chapter – list, email and phone contacts Need to reach decision makers – letters to management, Chamber of Commerce Education committee Education as a business survival strategy – letter to management selling idea, explaining results Keep a tight hold on expenses – Diversify with new offerings – Advancing Productivity, Innovation, and Competitive Success

  41. Chapter Sustainability  How do I counter balance recession? Reach those current and former members and get them active, you need a base to support the chapter – list, email and phone contacts Need to reach decision makers – letters to management, Chamber of Commerce Education committee Education as a business survival strategy – letter to management selling idea, explaining results Keep a tight hold on expenses – good business practice, reviewing event P&L Diversify with new offerings – Advancing Productivity, Innovation, and Competitive Success

  42. Chapter Sustainability  How do I counter balance recession? Reach those current and former members and get them active, you need a base to support the chapter – list, email and phone contacts Need to reach decision makers – letters to management, Chamber of Commerce Education committee Education as a business survival strategy – letter to management selling idea, explaining results Keep a tight hold on expenses – good business practice, reviewing event P&L Diversify with new offerings – one day workshops as quick revenue streams; joint PDM’s with other groups like ISM, ASQ Advancing Productivity, Innovation, and Competitive Success

  43. Chapter Rejuvenation The questions I asked: Who is my customer? How do I reach them and am I? How do I know what they want and am I already providing it? Why is class attendance dropping and what can I do about it? How do I counter balance the recession? Advancing Productivity, Innovation, and Competitive Success

  44. Chapter Rejuvenation Questions? Comments? Advancing Productivity, Innovation, and Competitive Success

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