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Conceptual Development. Ella Bushayija Jackie Hvostal Maxwell Tilley Nick Vrbene. Background and History. Created by Susan Gregg- Koger and Eric Koger Known for their love for vintage and retro clothing Used to sell thrifted and vintage items Has over 300 employees

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Conceptual Development

Ella Bushayija Jackie Hvostal Maxwell Tilley Nick Vrbene

background and history

Background and History

Created by Susan Gregg-Koger and Eric Koger

Known for their love for vintage and retro clothing

Used to sell thrifted and vintage items

Has over 300 employees

Its target market is females between 15-35 years old

3 types of customers: Highly engaged, high purchaser and combination of both

Be the buyer program

Modstylists

Uses social media as their main source of communication

The website adds on a new item every 15 minutes

concept development the empty sketchbook
Concept Development: The Empty Sketchbook
  • ModCloth’s business acts as an empty sketchbook, or blank slate, being open to many ideas of creativity and also focusing on development and design of their business, including their website, blog, and clothing.
our three concepts
Our Three Concepts:
  • “ Bringing your creations to life through an empty sketchbook.”
      • Creating originality from the beginning.
  • “Meeting business aspects with principles and elements of art.”
      • Making relationships between ModCloth’s business and Principles of Art.
  • “Creative identity of an individual through the process of emotional style.”
      • Customization of what’s already made through an emotional state of mind.
our first concept
Our First Concept:
  • A sketchbook is an item that any artist or designer uses to draw ideas and put their imagination on paper. Whether drawing a 2-dimensional or 3-dimensional object in a sketchbook, the sketch itself is still a 2-dimensional object, which is the flat piece of paper.
      • Creating originality from the beginning.
      • “ Bringing your creations to life through an empty sketchbook.”
our second concept
Our Second Concept:
  • Each and every individual designer has their own process to make an idea creative in a sketchbook, which is what makes every designer unique in their own way.
  • All designers have strategic planning and concept design in their own style but, they all focus on the same general area, which is the elements and principles of art.
      • Making relationships between ModCloth’s business and Principles of Art.
      • “Meeting business aspects with principles and elements of art.”
our third concept
Our Third Concept:
  • Still focusing on how different designers develop a concept in their own way, we came up with our second concept. We also tied in the fact that a persons emotions with sketching in an empty sketchbook.
      • Customization of what’s already made through an emotional state of mind.
      • “Creative identity of an individual through the process of emotional style.”