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SEM-ANTICS: Defining the Relationship B etween I ntentional E fforts & Desired R esults. Padriac Shinville , Dean of Enrollment Services Lindsay Eickhorst , Director of Advisement & Career Services Heartland Community College November 11, 2013 Session ID 1759.

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slide1

SEM-ANTICS:

Defining the Relationship Between Intentional Efforts & Desired Results

Padriac Shinville, Dean of Enrollment Services

Lindsay Eickhorst, Director of Advisement & Career Services

Heartland Community College

November 11, 2013

Session ID 1759

heartland community college
Heartland Community College
  • Founded in 1990
  • College Locations:
    • Main Campus, Normal IL
    • Heartland Pontiac Center
    • Heartland Lincoln Center
  • Average Student Age: 26
  • Teacher/Student Ratio: 19:1
  • First Generation: 43%
  • Programs of Study:
    • 26 Degrees
    • 53 Certificates
slide3

Heartland Community College Undergraduate Headcount

Fall

1991: 811

2001: 4,233

2011: 5,558

2012: 5,324

2013: 5,005

slide4

Heartland Community College Fiscal Year Graduates

2009: 655 (baseline)

2015: 818*

2020: 954*

2025: 1,090*

*Complete College America ICCB proposed goal

slide5

Heartland Community College

Strategic Focus Goals FY12-14

  • HCC will effectively transition students into college-level coursework by assessing, accelerating, and augmenting student readiness.
  • HCC will empower our students to explore options, develop intentional pathways, and achieve relevant academic and career goals.
slide6

Heartland Community College

Strategic Focus Goals FY14-16

  • HCC will effectively assess students’ experiences, creating actionable intelligence applied at key momentum points to improve student learning.
  • HCC will enhance decision making at all levels of the organization through processes and technologies which guarantee the quality and availability of data and information to drive organizational improvement.
slide8

Three Ingredients That

Kick-Started Institutional Change

  • Attendance at the 2012 SEM Conference in Orlando, FL.
  • “Applying SEM at the Community College”
  • ENTHUSIASM!
slide9

SEM Defined

  • A concept and process that enables the fulfillment of institutional mission and the students’ educational goals.
  • SEM Principles:
      • Establishing comprehensive goals for the number and types of students needed to fulfill the institutional mission.
      • Promoting students’ academic success by improving access, transition, persistence, and graduation.
      • Promoting institutional success by enabling effective strategic and financial planning.
      • Creating a data-rich environment to inform decisions and evaluate strategies.
      • Strengthening communications and marketing with internal and external stakeholders.
      • Increasing collaboration among departments across the campus to support the enrollment program.
slide10

Four Legs of the Chair: People, Culture, Processes, and Technology

People

Processes

Culture

Technology

slide12

“Delivering programs and building relationships that enhance students’ access, transition, persistence, and goal attainment will determine the institution’s ability to recruit and retain students ...” (pg. 5)

slide14

Enrollment Services Division

  • FY 13-14 Staff Changes
  • PeopleSoft Projects
  • Business Processes
  • Orientation Take Over: Senior Days/New Student Days
slide15

Senior Days/

New Student Days

  • Orientation came to Enrollment Services in late January 2013
  • 1st Senior Day was April 18th
  • 7 Senior Days/7 New Student Days, 517 Students Attended
  • 96.3% of students who attended, enrolled in classes
  • Where are we headed?
slide17

Heartland Community College

SEM Committee

The Make-Up:

President

VP Learning & Student Success

AVP Academic Affairs

Enrollment Services (3)

Instructional Chairs (2)

Student Success (2)

Director of Marketing

Adult Education

Continuing Education

Controller

slide18

Heartland Community College

SEM Committee

  • Outcomes:
      • College Wide Education/Communication
      • No Late Enrollment Policy
      • No Drop for Non-Payment
      • Four Ways to Pay
      • Financial Responsibility Statement
slide20

Making Personal Connections

“Relationships are important, and assisting students in identifying a person or persons they know is committed to their success improves the likelihood of that success.”

(pg. 40)

slide22

Academic Calendar High School Guidance Counselors

College Now Postcard

“Good Luck on the ACT” - ACT Code

slide23

Non-Returner Letter

- Advisement sent personalized letter to students

Stop-Outs Post Card

- Sent to 1115Students

  • New/Current Students
  • - Sent to 3563Students
  • Phone-A-Thon
  • College Wide Initiative
  • Called 2250 Students
slide24

Priority Registration Week Celebration Monday

  • Enrollment Services Team Approach
  • Email Communication to Students, Faculty, and Staff
  • Postcards and Other Marketing
  • 61 Classroom Visits by Advisors
  • 1500 (30%) Students Re-Registered for Spring 2014
  • 250 Students Attended Celebration Monday!
slide25

Personalized Advisement

  • Classroom Advisement Sessions
    • Developmental Classes
    • General Education Classes
  • 2 Advisement Appointments
    • Initial and Follow Up Appointment Structure/Design
  • Department Liaisons
  • Special Population Advisors
  • Workshops
  • Academic Standing Program
    • 85 Current Participants
  • GENS Courses Taught by Advisors
  • Personalized Emails
  • Instant Advisement
  • Social Media
slide26

Personalized Emails

Advisement

“Relationships are important, and assisting students in identifying a person or persons they know is committed to their success improves the likelihood of that success.”

(pg. 40)

slide27

Outreach/Social Media

Instant Advising

-3 Weeks, 12 stations

-Over 150 Students Served

Heartland Community College

-Facebook Page

-Twitter Account

slide29

Student Success Calendar

HCC Faculty and Staff

-Collaboration with Dean of Student Success

-Communication Plan Developed to Supplement Calendar

slide30

In 12 Short Months…

What Have We Learned?

  • Front Line Staff Have ALL the Answers!
  • Data, Data, Data
  • Celebrate Successes
  • Continuous Assessment & Improvement
  • Communication
slide31

Where Are We Going?

  • Milestones & Momentum Points (KPIs) For Enrollment Services (?)
  • Transcript Clearinghouse
  • Articulation Database
  • Prerequisites in PeopleSoft
  • 3C’s
  • Student Profile Report
  • Web Redesign (Phase 2)
  • Catalog Redesign (Student Handbook)
  • Graduation Audits at 15, 30, 45 credit hours
slide32

Bibliography

Bontrager, Bob, and Bruce Clemetsen. Applying SEM at the Community College. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2009.

Goben, Allen. “Collaboratively Leading Institutional Effectiveness Efforts in Higher Education Institutions. How Can We Cohesively Build All Four Legs of the Chair To Support the Strongest Institutional Effectiveness Efforts in Education?”

SAS. 2007. Dr. Allen Goben: White Paper

slide34

Padriac.Shinville@heartland.edu

Lindsay.Eickhorst@heartland.edu