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Mobile Marketing and Mobile Apps

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Mobile Marketing and Mobile Apps

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  1. Mobile Marketing & Apps • www.digitalmarketing.ac.in

  2. Few Thoughts … • Assessment… what is it • Objective-Analysis • So-Lo-Mo • Mob-Video, Geo-Social, Apps • Social Commerce • TV v/s Mobile ? • Barriers… • Mobile-Analytics, Metrics, BI • Opportunities.. • Vision….Foresight • Mobile Payment • Demand Drivers • Gap Analysis • Pros & Cons of Mobile Mktg • www.digitalmarketing.ac.in

  3. Opportunities….. Unlocked !!! • www.digitalmarketing.ac.in

  4. Mobile Marketing Boom Hype or Reality ??? • www.digitalmarketing.ac.in

  5. Mobile Platforms iPhone/iPadWindows Phone Android BlackBerry J2ME • www.digitalmarketing.ac.in

  6. What is Mobile Apps ? A Mobile application is a software program that can run in a phone. Capable of performing numerous takes e.g. Entertainment, communication, providing useful information (e.g. weather, Stock Trends, sports), Its a powerful Tool for brand communication Why Mobile Marketing: fundamentally Mobile provides a much richer and more compelling Personal user experience than a WAP or mobile web site. the response time for an App is much quicker than the mobile web hence Experiencing Multifold increase in usage and development too. • www.digitalmarketing.ac.in

  7. contd. Mobile Marketing? • Mobile marketing – • – is personal & Unique marketing. • – is an new Innovative form of marketing. • – is suitable and cost effective way for the promotion. • – quick and traceable marketing efforts can be achieved. • – Precise…Accurately Targeted over smart phone. • – fits across many marketing disciplines including sales promotion, • CRM, direct marketing, loyalty schemes, etc. • www.digitalmarketing.ac.in

  8. The objective …….. consistently raise the bar • www.digitalmarketing.ac.in

  9. Young India…. Mystical India … • www.digitalmarketing.ac.in

  10. (SoLoMo: Social Local Mobile) trends will interact to reshape our lives. Each facilitates the other. • Soon we’ll be using Mobiles as • identification • license, • passport, • office pass • as keys to unlock our car & apartment, • as boarding passes and • subway tickets mobile, by nature, allows brands to talk to the right people at the right times in the right places, • www.digitalmarketing.ac.in

  11. Location of the phone. • www.digitalmarketing.ac.in

  12. Location of the phone. Location of the screen. • www.digitalmarketing.ac.in

  13. Location of the phone. Location of the screen. Location of home. Location of nearest store. Location of alternative stores. Location of product. Location of competitor’s products. Location of friends. Location of consumption. • www.digitalmarketing.ac.in

  14. Video on Mobile ……………….convergence of efficient hardware & affordable broadband Mobile Hardware Infrastructure was not Designed to have Onlive Live streaming of Videos and TV channels. Slingbox, Roku, Boxee, Apple TV & Google TV are striving hard to bridge the capabilities Challenge: No-one giving…..a truly dynamic & immersive multimedia experience • www.digitalmarketing.ac.in

  15. Launch of 4G in India Bringing New Realities , Opportunities for us • www.digitalmarketing.ac.in

  16. Mobile has reached bottom of Pyramid e.g. Apple has succeeded in changing consumer behavior Anyone who has the vision, consumer insight, resources, and reputation can… ……..push IT into YOUR living room content agreements(for Mobile), distribution channels, and strategic partnerships are being formed to supply the Latest Mobile hardware and software • www.digitalmarketing.ac.in

  17. Geo-Social Apps…..Metros to Villages We will see increased SoLoMo marketing prevail in existing Marketplace like Foursquare, Shopkick and Yelp Retailers will experiment more with geo-fenced mobile marketing with companies like Placecast. Social buying companies like Groupon and Living Social will become more app-focused and provide push content and alerts on real-time local deals • www.digitalmarketing.ac.in

  18. Tsunami of Mobile Apps Brands will create more of their own apps to Grab the Opportunity of geo-location services and social networking. Brands will use location targeting and embed social content and shareabilityin SMS/MMS/MIM enhancing Relevancy of Ads • www.digitalmarketing.ac.in

  19. first-time smart phone users Ever Increasing demand from first-time smart phone users exploring their new device and Apps to pop-up/Exhibit their Social IQ mobile, online and TV and Merging and Integrating rapidly HTML5 cross platform development as well as allowing apps to be downloaded directly from publishers, freeing them from the restriction of Monopoly. • www.digitalmarketing.ac.in

  20. Universal apps Design & Development….Co-Creation Creating apps that will function and communicate with Ease across all devices; mobiles, tablets , desktops and TV • www.digitalmarketing.ac.in

  21. “Virtual –Oneness” TV and Social Media causing explosion in • tools, • technologies & • platforms • for • www.digitalmarketing.ac.in

  22. Social -commerce: Balancing Customer engagement & mktg What is Your focus on?? selling a Product/Service or delivering an experience Social media is used to kick start conversations, build awareness & trial. sampling and couponing are popular within fan pages. while sneak previews/special offers can augment sales of new products online before they even reach traditional shelves. • www.digitalmarketing.ac.in

  23. The challenge of mobile for brands • www.digitalmarketing.ac.in Mobile Ecosystem

  24. What are brands trying to achieve? • Interact and engage an audience • Tap into user-generated content • Excite and delight their audiences • Drive permission-based relationships • Acquire key data including demographics, interests and location-based data • Drive to web for online engagement • Drive to store for coupons and offers • Drive to experience at a location • www.digitalmarketing.ac.in

  25. Conversion at the right location and time • www.digitalmarketing.ac.in

  26. Barriers: lower consumer demand, technology compatibilities and licensing/content agreements • www.digitalmarketing.ac.in

  27. www.digitalmarketing.ac.in

  28. Real-time interaction everywhere • www.digitalmarketing.ac.in

  29. Opportunities for developers • New platforms for one-to-one interactions • -html5 for mobile and digital screen / tv • Making sense of location data from multiple sources for multiple purposes • Privacy controls • -Consumer & advertiser managed solutions • www.digitalmarketing.ac.in

  30. The Social Graph……Analytics & BI Web Metrics through Web Analytics Mining those platforms for explicit, implicit, and analytic consumer data will become a core measurement approach for brands Social media will function as a more accurate barometer of consumer opinion • www.digitalmarketing.ac.in

  31. Marketing Strategy in the Digital Age • New continuously Evolving Model for creating value and having Customers for Life • The Smart-Mobile has Transformed consumers’ ideas of • convenience, • speed, • price, • product information, and • service. • Challenge of retaining old skills, practices yet add new competencies. • www.digitalmarketing.ac.in

  32. So Now What??....Go Mobile Understand the economic conditions in a slowing economy Understand the customer mindset Understand the new marketing mix Action plan to find, attract and retain the customer • www.digitalmarketing.ac.in

  33. Lastly….Two big opportunities Marketers have long dreamed about 1 to 1 relationships Mobile is merging the physical and digital worlds • www.digitalmarketing.ac.in

  34. R U …. Prepared !!! • www.digitalmarketing.ac.in

  35. Visionan inspirational picture of theFuture

  36. We NEED.......... ............FORESIGHT, NOT Insight(s) or HINDSIGHT(s)” ! Either U take Hold of the FUTURE….. or the future will take hold of us. • www.digitalmarketing.ac.in

  37. Mobile Payment Technology.....“the hub and center” Near Field Communication (NFC)enables the transfer of data between 2 devices in close proximity. ....pull out your phone, tap it on to the payment reader and you’re ready to go • www.digitalmarketing.ac.in

  38. Demand Drivers • Emerging mobile • services • Limitations of • current • technology • Developing • mobile apps • www.digitalmarketing.ac.in

  39. Mobiles are far more Effective than TV in reaching its target audience. Mobile Marketing is effective as we all know that the penetration of handsets and the passion, Possession an Individual has for his own mobile. Ease, frequency of viewing it, its connection, it makes it powerful and more important than TV • www.digitalmarketing.ac.in

  40. Gap Analysis Review observations of the gap analysis. Identify the performance gaps and develop an action plan to close the gaps. Also highlight and quantify the consequences of not closing the gap. • www.digitalmarketing.ac.in

  41. The difference between ordinary and extraordinary is the little ‘EXTRA’

  42. Bridge the gap

  43. Creativity and Innovation • A business enterprise has two - and only two basic functions: • Marketing & innovation. • Marketing and innovation produce results , • all the rest are costs • Peter Drucker • Mobile Apps = Innovation + Marketing………….. • www.digitalmarketing.ac.in

  44. Five C’s of Mobile = Connectedness We are now living in a new digital age where the network effect is dominant. With online social networking, web 2.0 approaches to internet and other businesses and the easy availability and access to information, it really is a connected world. Communication. Consuming. Communing. Convenience. Control. • www.digitalmarketing.ac.in • Click Here for more details.

  45. Advantages of Mobile Marketing: • Advantages of Mobile Marketing: • The personal nature of mobile phones makes SMS marketing a very powerful tool. • Most people take their mobile phones everywhere - meaning they can be effective for time sensitive messages. • People tend to read virtually every text they get - unlike junk mail, spam or adverts which can be ignored. • www.digitalmarketing.ac.in • Click Here for more details.

  46. Potential Disadvantages of Mobile Marketing: • Potential Disadvantages of Mobile Marketing: • Your message has to be short - you do not have much space to get your message across in detail. • People respond negatively to unwanted texts. Make sure you have their permission to send them texts and that you’re SMS marketing complies with privacy and data protection rules. • People are wary of responding to SMS messages due to an increase in fraudulent messages. • www.digitalmarketing.ac.in • Click Here for more details.

  47. Mobile Advertising Mistakes: • Following are the few Mobile Marketing Mistakes that can Screw your Business Campaign! • Sending them the promotional contents that doesn’t matches to their requirement. • Going against the Anti Spam Legislation Act. • Inability to target audience during Mobile Advertisement campaign.

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